§ Product Launch
Google DeepMind launched Project Genie on January 29, 2026, as an experimental research prototype. It leverages the Genie 3 world-model AI to generate and
Google Unleashes Project Genie, Reshaping Virtual Worlds
On January 29, 2026, Google officially launched Project Genie, an ambitious experimental research prototype set to redefine interactive virtual environments. This groundbreaking initiative, powered by Google DeepMind's Genie 3 "world model" AI, leverages Gemini and Nano Banana Pro to allow users to generate and explore immersive digital realms.
Project Genie offers intuitive world creation from simple text prompts or images, alongside dynamic interaction modes. Users can "sketch" worlds by defining parameters, explore AI-generated landscapes with responsive physics, and "remix" existing environments with custom modifications. Imagine crafting an entire fantasy kingdom with a few words, then immediately stepping inside to navigate its terrain.
Access to Project Genie is exclusively available to Google AI Ultra subscribers, priced at $249.99 per month, with an introductory 50% discount for new users. While currently limited to US users aged 18 and older, its significance is clear. Project Genie signals a monumental leap in AI's capacity to build believable, interactive digital spaces, pushing the boundaries of creativity and simulation. This is not just a tool; it's a window into the future of digital interaction.
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