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§ Private Profile · Guangzhou, China
61Draw.com is a technology company.
61Draw.com operates an online platform providing art education specifically for children. The company develops structured curricula and interactive digital tools, allowing young learners to engage with artistic concepts and foster creative expression. Its offerings facilitate skill development and art appreciation through accessible virtual learning experiences.
Founded in 2015 by Li Wei, who holds the role of Chief Executive Officer, the company emerged from the realization that digital technology could significantly expand access to quality art instruction for children. Li Wei's vision centered on leveraging an online format to make art education more engaging and widespread than traditional models.
The platform caters to children and their parents seeking flexible and comprehensive art learning. 61Draw.com aims to cultivate imagination and artistic talent in young students globally, positioning itself as a key resource in the online art education sector. Its long-term vision involves broadening its reach and curriculum to inspire a new generation of artists.
61Draw.com has raised $39.0M across 2 funding rounds.
61Draw.com has raised $39.0M in total across 2 funding rounds.
61Draw.com has raised $39.0M in total across 2 funding rounds.
61Draw.com's investors include INCE Capital, Qiming Venture Partners.
61Draw.com has raised $39.0M across 2 funding rounds. Most recently, it raised $11.0M Series B in October 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2019 | $11M Series B | — | INCE Capital, Qiming Venture Partners | Announced |
| Jun 1, 2019 | $28M Series B | — | INCE Capital, Qiming Venture Partners | Announced |
61Draw.com (Guangzhou Liuyi Information Technology Co. Ltd.) is a China-based online education platform specializing in live broadcasted art lessons for children aged 3-12 (primarily 5-9), drawing from U.S. K-12 visual art textbooks and UK BBC KS1/KS2 systems.[1][2][3][4] It serves parents and young learners seeking structured, interactive art education, solving access barriers to quality visual arts instruction via digital live classes, with plans to expand into physical centers.[1][3] The company has shown growth through multiple funding rounds, including a Series B of tens of millions USD co-led by Qiming Venture Partners and Matrix Partners China (with TAL Education and ZhenFund), following earlier A and A+ rounds totaling around $2.9m, employing 100-250 people, and holding 13 patents in teaching methods and aesthetics.[1][3]
Founded in 2014 by Li Wei and headquartered in Guangzhou, Guangdong, China, 61Draw emerged as an early player in China's online children's art education space.[3] The idea aligned with rising demand for specialized edtech amid China's education boom, positioning itself as a professional internet firm for ages 3-12 with live-video lessons.[1][4] Pivotal early traction came from seed and Series A backing by ZhenFund and TAL Education ($1.4m in 2015), followed by a RMB 10m (~$1.5m) A+ in 2018, culminating in the 2019 Series B to scale platform, content, hiring, and offline centers—humanizing its focus on accessible, curriculum-based art for kids.[1]
61Draw rides China's edtech wave, fueled by parental demand for supplemental STEM/arts education amid K-12 reforms and digital adoption post-2010s.[1][3] Timing capitalized on live-streaming tech maturity and investors like TAL spotting gaps in visual arts—beyond core academics—for holistic child development.[1][5] Market forces like urbanization, rising middle-class spending on kids' enrichment (100-250 employees signal scale), and edtech funding boom favor it, influencing the ecosystem by pioneering live art classes and inspiring hybrids like offline centers.[1][3] As part of Qiming's portfolio, it contributes to China's "AI for education" and creative tech trends.[5]
With Series B fueling platform R&D and physical expansion, 61Draw is poised to deepen market penetration in China's $100B+ edtech sector, potentially integrating AI for personalized art tutoring amid post-pandemic hybrid learning shifts.[1][3] Trends like gamified ed content and global curriculum exports will shape it, evolving its influence from niche online provider to full-stack art education leader—building on its funding momentum and patents to capture more of the youth creativity market.[3][5] This cements 61Draw's role as a scalable bet on accessible, tech-enabled childhood arts education.