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§ Private Profile · New City, NY, USA
AI simulates user behavior with AI agents to predict responses for enterprise clients and political campaigns, replacing market research.
Based in San Francisco, Aaru is an artificial intelligence startup that develops predictive models and AI agent simulations to forecast consumer and voter behavior. The company replaces traditional market research methods like human surveys and focus groups by generating thousands of digital personas that replicate specific demographic and geographic populations. In December 2025, the venture-backed firm raised a Series A funding round exceeding $50 million, reaching a $1 billion headline valuation while generating under $10 million in annual recurring revenue. Aaru provides its predictive insights software to enterprise clients, market research firms, and political campaigns, counting Accenture, EY, and Interpublic Group among its primary customers. The startup's financial backers include lead investor Redpoint Ventures, alongside General Catalyst and Felicis. Aaru was founded in 2024 by Cameron Fink, Ned Koh, and John Kessler.
Aaru has raised $50.0M across 1 funding round.
Aaru has raised $50.0M in total across 1 funding round.
Aaru has raised $50.0M in total across 1 funding round.
Aaru's investors include Redpoint Ventures.
Aaru has raised $50.0M across 1 funding round. Most recently, it raised $50.0M Series A in December 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 5, 2025 | $50M Series A | Redpoint Ventures | — | Announced |