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§ Private Profile · San Francisco, CA, USA
Professional Services Automation (PSA) SaaS platform integrating sales, projects, time, and billing for professional services firms.
Based in Denver, Colorado, Accelo provides a cloud-based professional services automation platform that integrates sales, quoting, project management, ticketing, time tracking, and billing for client-based businesses. The software-as-a-service company serves over 40,000 users across various professional sectors, including digital agencies, information technology managed service providers, accounting firms, and engineering consultancies. Operating with an estimated 88 employees, the firm generates between $15 million and $21.4 million in annual revenue and holds an estimated valuation of $48 million. Accelo has secured more than $11 million in total venture funding, which includes a $9 million Series A round, backed by notable institutional investors such as Level Equity, Blackbird Ventures, and 500 Startups. Originally launched under the name AffinityLive before rebranding, the enterprise was founded in 2011 by Geoff McQueen, Glenn Rogers, Eamonn Bell, and Juan C. Sanchez.
Accelo has raised $11.0M across 2 funding rounds.
Accelo has raised $11.0M in total across 2 funding rounds.
Accelo has raised $11.0M across 2 funding rounds. Most recently, it raised $9.0M Series A in September 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 25, 2017 | $9M Series A | George Mcculloch | Blackbird Ventures, Fathom Capital | Announced |
| Jul 1, 2015 | $2M Seed | Blackbird Ventures | Main Sequence Ventures, BEN Gumbiner, Dave Burlington, Sandy Kory, Steve Outtrim, Rothenberg Ventures | Announced |
Accelo is a professional services automation (PSA) platform that unifies client work management, including sales, quoting, project management, ticketing, time tracking, billing, retainers, and reporting, for service-based businesses.[1][2][3] It serves industries like consulting, accounting, architecture, agencies, IT services, engineering, and marketing, solving the problem of fragmented tools by providing a single integrated system to automate workflows, optimize resources, and deliver real-time visibility into operations and profitability.[1][2][4] With strong growth momentum, Accelo has expanded globally, launched major upgrades like Accelo v4 in 2023, acquired Forecast PSA in 2025 for AI-driven forecasting, and secured $11M in total funding, enabling it to scale and support professional services teams worldwide.[3][4][5]
Accelo originated from the frustrations of its founding team, who ran their own professional services business and built an MVP called AffinityLive Beta in Wollongong, Australia, launching in February 2011 and winning an award for emerging tech.[3][6] The idea emerged from over a decade of hands-on experience identifying gaps in tools for managing client work, leading to four years of development for unprecedented automation tailored to small businesses.[6] Key early traction included rapid product evolution with a 2015 rebranding to Accelo, opening a San Francisco office after Google I/O in 2011, a Denver office in 2018, and ongoing expansions to the UK and Denmark, with headquarters now in Denver, Colorado.[3][4][5]
Accelo rides the trend of professional services automation amid rising demand for integrated platforms in a fragmented SaaS market, where service businesses seek to unify operations amid remote work, AI adoption, and profitability pressures.[1][2][4] Timing is ideal as post-pandemic growth in consulting, IT services, and agencies amplifies needs for scalable tools; market forces like AI integration and workflow consolidation favor Accelo's evolution from MVP to v4 and acquisitions.[3][4] It influences the ecosystem by empowering thousands of global professionals to focus on client delivery over admin, competing with tools like ClickUp while carving a PSA niche that boosts industry efficiency and data-driven scaling.[1][7]
Accelo is poised for accelerated growth through AI enhancements and global expansion, with the 2025 Forecast PSA acquisition positioning it as a leader in predictive capacity planning and profitability optimization for service firms.[4] Trends like deeper AI automation, seamless integrations, and demand for holistic visibility will shape its trajectory, potentially expanding into adjacent sectors like SaaS operations. Its influence may evolve by setting PSA standards, enabling more businesses to scale confidently from fragmented tools to intelligent platforms—transforming how professionals worldwide manage client work, just as its founders envisioned over a decade ago.[3][6]
Accelo has raised $11.0M in total across 2 funding rounds.
Accelo's investors include George McCulloch, Blackbird Ventures, Fathom Capital, Main Sequence Ventures, Ben Gumbiner, Dave Burlington, Sandy Kory, Steve Outtrim, Rothenberg Ventures.