Addressable

High-Level Overview

Addressable is a Tel Aviv-based technology company founded in 2022 that provides a Web3 Growth Suite for marketers in the blockchain and crypto sectors[1][2][3][5]. It builds software that links anonymous blockchain wallet activities with social media profiles, enabling targeted advertising across platforms like Twitter Ads and a network of over 400,000 websites and mobile apps, while tracking full-funnel conversions from Web2 interactions to on-chain events such as wallet connects and transactions[1][2][3]. The platform serves Web3 companies like Immutable, BigTime, Polygon, Hashflow, Radix, Bancor, and Travala, solving the core problem of blockchain user anonymity that hinders precise user acquisition, reactivation, and insights into demographics, interests, and purchase history[1][2]. With $13.5 million in total funding, including a recent $6 million round led by BITKRAFT, Addressable has executed campaigns for hundreds of blockchain firms, demonstrating strong early growth in the Web3 marketing space[1].

Origin Story

Addressable was founded in 2022 in Tel Aviv, Israel, by a team of data and cyber experts with deep roots in tech and security[1][2][5]. Key leaders include a Web3 enthusiast and Talpiot alum with over 20 years in data-driven organizations, formerly VP of Product at Salt Security (securing APIs for crypto firms) and recipient of three Israeli Defense Prizes; CTO Tomer, with 14+ years building data applications at Synamedia, Akamai, and Israel's Prime Minister's office; and Asaf, a data analytics specialist from Unit 8200 and Akamai with a PhD in software engineering focused on big data, AI, and blockchain[5]. The idea emerged from combining blockchain data with social insights to overcome Web3's anonymity barrier, drawing on the founders' expertise in large-scale data processing and cyber tech from elite Israeli units and global firms like Akamai and Algorand[5]. Early traction came swiftly, with campaigns for major Web3 players and a $13.5 million raise across two rounds by 2025, signaling pivotal validation in a nascent market[1][2].

Core Differentiators

• Blockchain-Social Data Fusion: Seamlessly integrates on-chain wallet data (across multiple blockchains) with off-chain social, web, and mobile behaviors for precise audience targeting and high-intent retargeting, turning anonymous users into actionable profiles[1][2][3].
• Multi-Channel Execution and Attribution: Runs self-optimizing campaigns on Twitter Ads and 400,000+ sites/apps, with full Web2-to-Web3 tracking of visits, logins, and on-chain lifetime value conversions—unique for optimizing real crypto outcomes[2][3].
• Elite Engineering Pedigree: Built by ex-Unit 8200, Akamai, Salt Security, and Harvard/Technion alumni specializing in AI, big data, and cyber, delivering robust tech like Cloudflare, MongoDB, and PostgreSQL stacks for scale[1][2][5].
• Proven Web3 Track Record: Trusted by giants like Polygon and Immutable for hundreds of campaigns, focusing on growth metrics that matter in crypto, unlike generic ad platforms[2].

(Note: A separate U.S.-based firm named Addressable exists in real estate marketing with robot handwriting tech, but context confirms this Web3 company at addressable.io[4].)

Role in the Broader Tech Landscape

Addressable rides the Web3 user acquisition boom, where blockchain adoption surges but marketing lags due to pseudonymity—enabling the first scalable bridge from crypto behaviors to personalized ads amid rising on-chain activity[1][3]. Timing aligns with maturing Web3 ecosystems post-2022 bear market, as projects like Polygon prioritize growth marketing amid ETF approvals and layer-2 scaling[2]. Favorable forces include exploding wallet ownership, social-blockchain convergence (e.g., Twitter's crypto pivot), and demand for attribution in a $10B+ Web3 ad market projected to grow with AI-driven personalization[3]. It influences the ecosystem by empowering protocols to compete with Web2 giants like Meta, fostering data-driven user flywheels that accelerate blockchain mainstreaming[2][5].

Quick Take & Future Outlook

Addressable is poised to dominate Web3 growth marketing as wallet users hit billions, expanding its suite with deeper AI insights and cross-chain support to capture more of the ad spend shifting from centralized platforms[3]. Trends like real-world asset tokenization and social-fi will amplify demand for its behavior-linking tech, potentially scaling revenue beyond $5M via enterprise deals with more layer-1s[1]. Its influence could evolve into a standard attribution layer, much like Google Analytics for Web2, solidifying Israeli tech's Web3 edge—watch for Series A and global hires to fuel this trajectory[1][5]. This positions Addressable as a key enabler in crypto's next user explosion, directly tackling the anonymity that once stifled Web3 marketing.