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§ Private Profile · Tel Aviv, Israel
SaaS platform for Web3 marketing, matching crypto wallets to social media for targeted advertising and full attribution.
Addressable is a Tel Aviv, Israel-based software company that provides a Web3 marketing platform designed to match anonymous cryptocurrency wallets with social media profiles for targeted advertising. The software-as-a-service platform seamlessly integrates blockchain and social data to execute campaigns across the Twitter ad network and over 400,000 websites, successfully matching 17 million crypto wallets to specific social media accounts. Serving decentralized finance protocols, cryptocurrency exchanges, and blockchain game developers, the business counts Polygon, Immutable, and Bancor among its notable enterprise customers. Operating with an estimated 21 to 50 employees, the company supports an active base of 40,000 users and has secured $13.5 million in total venture funding from prominent lead investors such as Viola Ventures, Fabric Ventures, and Bitkraft Ventures. Addressable was officially founded in 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler.
Addressable has raised $36.5M across 4 funding rounds.
Addressable has raised $36.5M in total across 4 funding rounds.
Addressable is a Tel Aviv-based technology company founded in 2022 that provides a Web3 Growth Suite for marketers in the blockchain and crypto sectors[1][2][3][5]. It builds software that links anonymous blockchain wallet activities with social media profiles, enabling targeted advertising across platforms like Twitter Ads and a network of over 400,000 websites and mobile apps, while tracking full-funnel conversions from Web2 interactions to on-chain events such as wallet connects and transactions[1][2][3]. The platform serves Web3 companies like Immutable, BigTime, Polygon, Hashflow, Radix, Bancor, and Travala, solving the core problem of blockchain user anonymity that hinders precise user acquisition, reactivation, and insights into demographics, interests, and purchase history[1][2]. With $13.5 million in total funding, including a recent $6 million round led by BITKRAFT, Addressable has executed campaigns for hundreds of blockchain firms, demonstrating strong early growth in the Web3 marketing space[1].
Addressable was founded in 2022 in Tel Aviv, Israel, by a team of data and cyber experts with deep roots in tech and security[1][2][5]. Key leaders include a Web3 enthusiast and Talpiot alum with over 20 years in data-driven organizations, formerly VP of Product at Salt Security (securing APIs for crypto firms) and recipient of three Israeli Defense Prizes; CTO Tomer, with 14+ years building data applications at Synamedia, Akamai, and Israel's Prime Minister's office; and Asaf, a data analytics specialist from Unit 8200 and Akamai with a PhD in software engineering focused on big data, AI, and blockchain[5]. The idea emerged from combining blockchain data with social insights to overcome Web3's anonymity barrier, drawing on the founders' expertise in large-scale data processing and cyber tech from elite Israeli units and global firms like Akamai and Algorand[5]. Early traction came swiftly, with campaigns for major Web3 players and a $13.5 million raise across two rounds by 2025, signaling pivotal validation in a nascent market[1][2].
(Note: A separate U.S.-based firm named Addressable exists in real estate marketing with robot handwriting tech, but context confirms this Web3 company at addressable.io[4].)
Addressable rides the Web3 user acquisition boom, where blockchain adoption surges but marketing lags due to pseudonymity—enabling the first scalable bridge from crypto behaviors to personalized ads amid rising on-chain activity[1][3]. Timing aligns with maturing Web3 ecosystems post-2022 bear market, as projects like Polygon prioritize growth marketing amid ETF approvals and layer-2 scaling[2]. Favorable forces include exploding wallet ownership, social-blockchain convergence (e.g., Twitter's crypto pivot), and demand for attribution in a $10B+ Web3 ad market projected to grow with AI-driven personalization[3]. It influences the ecosystem by empowering protocols to compete with Web2 giants like Meta, fostering data-driven user flywheels that accelerate blockchain mainstreaming[2][5].
Addressable is poised to dominate Web3 growth marketing as wallet users hit billions, expanding its suite with deeper AI insights and cross-chain support to capture more of the ad spend shifting from centralized platforms[3]. Trends like real-world asset tokenization and social-fi will amplify demand for its behavior-linking tech, potentially scaling revenue beyond $5M via enterprise deals with more layer-1s[1]. Its influence could evolve into a standard attribution layer, much like Google Analytics for Web2, solidifying Israeli tech's Web3 edge—watch for Series A and global hires to fuel this trajectory[1][5]. This positions Addressable as a key enabler in crypto's next user explosion, directly tackling the anonymity that once stifled Web3 marketing.
Addressable has raised $36.5M across 4 funding rounds. Most recently, it raised $13.5M Other Equity in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 26, 2023 | $13.5M Venture Round | Malte Barth | Fabric Ventures, Karatage, Mensch Capital Partners, North Island Ventures, Viola Ventures | Announced |
| Dec 1, 2023 | $6M Seed | — | BITKRAFT Ventures, Fabric Ventures, Foobar.vc, Foundation Capital, Ftac Ventures, Hetz Ventures, OAK HC/FT, Outrun Ventures, SixThirty, Sony Innovation Fund, Viola Ventures, Kevin LIN, ROY Meirom | Announced |
| Jan 1, 2023 | $8M Seed | — | Fabric Ventures, Foundation Capital, Ftac Ventures, Hetz Ventures, OAK HC/FT, Outrun Ventures, SixThirty, Viola Ventures, Mensch Capital Partners, North Island Ventures, Viola Growth | Announced |
| Dec 1, 2021 | $9M Series A | — | Flex Capital, Lightspeed Venture Partners, Kendrick Geluz KHO, Peter Fishman | Announced |
Addressable has raised $36.5M in total across 4 funding rounds.
Addressable's investors include Malte Barth, Fabric Ventures, Karatage, Mensch Capital Partners, North Island Ventures, Viola Ventures, BITKRAFT Ventures, foobar.vc, Foundation Capital, FTAC Ventures, Hetz Ventures, Oak HC/FT.