Loading organizations...
Based in New York, New York, ADstruc is an out-of-home advertising technology platform that provides workflow automation and buying software for traditional and digital outdoor media campaigns. The company offers cloud-based tools that enable advertising agencies and brands to manage inventory, negotiate with operators, and track campaigns in real-time across various markets. Prior to its acquisition, the enterprise secured approximately $3.3 million in total venture funding and generated an estimated $4 million in annual revenue. ADstruc received early financial backing from notable investors including RRE Ventures, Founder Collective, and Gary Vaynerchuk, while also securing a minority investment from Interpublic Group. In April 2024, the platform was acquired by Vistar Media, which now offers the software at zero cost to enhance its programmatic solutions. The organization was originally founded in 2010 by CEO John Laramie.
ADstruc has raised $1.0M across 1 funding round.
ADstruc has raised $1.0M in total across 1 funding round.
ADstruc has raised $1.0M in total across 1 funding round.
ADstruc's investors include DFJ Gotham, Betaworks Ventures, BoxGroup, Brainchild, Foundry Group, Kewpie Associates, Montage Ventures, Howard Lindzon, Teamworthy Ventures, Techstars, Tekton Ventures, True Ventures.
ADstruc has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Series A in September 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2010 | $1M Series A | DFJ Gotham | Betaworks Ventures, BoxGroup, Brainchild, Foundry Group, Kewpie Associates, Montage Ventures, Howard Lindzon, Teamworthy Ventures, Techstars, Tekton Ventures, True Ventures, Uncork Capital, James Hong, Roger Ehrenberg, David Cohen, David Tisch, Jeff Clavier, KAL Vepuri, Founder Collective, RRE Ventures, Social Leverage LLC | Announced |
ADstruc is a technology platform that streamlines planning, buying, and execution of out-of-home (OOH) advertising campaigns, serving agencies, brands, national advertisers, and OOH media operators across traditional and digital formats.[1][2][3][5] Its cloud-based tools, including the Drive workflow automation software and Project X managed services, solve inefficiencies in OOH media by enabling data-driven inventory discovery, real-time negotiations, campaign optimization, and performance tracking—all in a zero-cost model for media owners with significant savings for agencies.[1][2][3] Founded in 2010 and acquired by Vistar Media in April 2024, ADstruc has raised $3.12M and holds patents in geolocation, tracking, and wireless locating, positioning it as a leader in ad tech for OOH.[1]
The platform targets OOH agencies for centralized proposal management, digital teams for data-driven targeting, and operators for inventory promotion and client interactions, addressing fragmented workflows in a market historically reliant on manual processes.[1][3] Post-acquisition, it integrates with programmatic OOH solutions, enhancing efficiency and measurability for campaigns.[1][3]
ADstruc was founded in 2010 by CEO John Laramie in New York, New York, emerging as a response to the outdoor advertising industry's need for streamlined digital tools amid growing demand for efficient media buying.[1][7] Laramie, recognizing the disconnect between fragmented OOH inventory and agency planning, built a cloud-based platform to connect operators, agencies, and brands in real-time, starting with core features for inventory management and client interactions.[1]
Early traction came from integrations with tools like Mediaocean and Telmar, enabling data-driven planning that made OOH campaigns more accountable alongside other media.[1] Key milestones include partnerships with major players like Rapport (part of IPG Mediabrands) and accumulating 4 patents in geolocation technologies, culminating in its April 2024 acquisition by Vistar Media to bolster traditional OOH alongside programmatic solutions.[1][3]
ADstruc stands out in the OOH ad tech space through these key features:
These elements deliver superior developer experience, speed, and ease compared to legacy OOH processes.[2][7]
ADstruc rides the OOH advertising resurgence, fueled by digital out-of-home (DOOH) growth, programmatic adoption, and post-pandemic demand for measurable, location-based marketing amid privacy shifts away from cookies.[1][3] Its timing aligns with OOH's market expansion—projected to hit billions globally—as brands seek high-impact, unskippable ads in public spaces, amplified by geolocation tech and data analytics.[1]
Market forces like ad tech consolidation (e.g., Vistar acquisition) and integrations with broader media ecosystems favor ADstruc, enabling OOH to compete with digital channels through accountability and efficiency.[1][3] It influences the ecosystem by democratizing access for local businesses and agencies, fostering a unified platform that bridges traditional operators with modern programmatic buying, ultimately accelerating OOH's evolution into a data-centric medium.[1][2][5]
Post-2024 acquisition, ADstruc will deepen integration with Vistar's programmatic stack, expanding into fully hybrid OOH ecosystems with AI-driven optimization and global inventory.[1][3] Trends like rising DOOH spend, advanced geofencing, and cross-media measurability will propel growth, potentially unlocking new revenue via premium analytics or international rollouts.[1]
Its influence may evolve from niche buyer platform to OOH standard, empowering smaller operators and agencies while challenging incumbents—watch for expanded patents and enterprise wins to solidify dominance in a fragmenting ad market.[1][3] This positions ADstruc as the backbone for smarter, more efficient OOH, transforming how brands capture attention in the real world.
