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Based in London, United Kingdom, Advanced Commerce develops an enterprise-grade online merchandising and product discovery platform designed specifically for DTC e-commerce retailers. The company provides a B2B SaaS software solution called GrapheneHC, which integrates site search, visual merchandising, and product recommendations to optimize digital storefronts and increase conversion rates. Operating with a workforce of 20 employees and generating under $5 million in annual revenue, the firm currently serves a portfolio of 40 retail clients across Europe, Australia, and the Americas. To support geographic expansion, the enterprise secured £1.5 million in an oversubscribed 2022 EIS funding round led by Wealth Club, while its executive team includes management figures like Ed Ewing and Amanda Magliaro. Advanced Commerce was officially founded in the year 2020 by Andre Brown, who previously served as the CEO of Attraqt.
Advanced Commerce has raised $2.0M across 1 funding round.
Advanced Commerce has raised $2.0M in total across 1 funding round.
Advanced Commerce has raised $2.0M in total across 1 funding round.
Advanced Commerce's investors include Haatch, Mercuri, Will Martin.
Advanced Commerce has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $2M Seed | — | Haatch, Mercuri, Will Martin | Announced |
Advanced Commerce is a London-based technology company founded in 2020 that builds GrapheneHC, an enterprise-grade SaaS platform combining site search, online visual merchandising, and real-time personalization for eCommerce stores.[2][3][5] It serves small and mid-tier retailers, helping them optimize product discovery, boost conversions, and compete with larger players by addressing pain points like poor search relevance, slow loading, and ineffective merchandising.[1][2][3] The platform has raised $3.8M in seed funding, with the latest $1.8M round in 2023 led by Haatch and Wealth Club, signaling strong early growth amid eCommerce merchandising demand.[2][5]
Advanced Commerce was founded in 2020 by André Brown, former CEO and founder of Attraqt, a prior eCommerce tech firm, bringing deep expertise in merchandising solutions.[3][4] The idea emerged from Brown's experience identifying gaps in existing platforms, leading to GrapheneHC as a more accessible, merchandiser-focused alternative for mid-market stores.[3][5] Early traction came quickly through integrations with platforms like Magento, with case studies showing rapid wins—such as EGO's UK site gaining 15% higher click-through rates, 30% conversion uplift, and 16% average order value increase post-implementation.[3][4]
Advanced Commerce rides the eCommerce personalization and merchandising boom, fueled by post-pandemic online retail growth and AI-driven shopper expectations for seamless, tailored experiences.[2][3] Timing is ideal as multi-channel retail demands unified tools for catalogs, pricing, and inventory—market forces like rising mobile/voice commerce and headless architectures favor its speedy, scalable GrapheneHC.[3][4] It democratizes enterprise tools for smaller stores, influencing the ecosystem by challenging incumbents like RELEX and SymphonyAI while enabling retailers to capture more value in a $6T+ global eCommerce market.[2]
Advanced Commerce is poised for expansion with its funding runway, targeting more mid-tier adopters via seamless integrations and global support (offices in London, potential US/Asia reach).[1][2][5] Trends like AI-enhanced voice search, real-time personalization, and omnichannel surges will amplify its edge, potentially driving Series A and Mosaic Score recovery from recent dips.[2][4] As eCommerce matures, its merchandiser empowerment could evolve it into a category leader, sustaining the growth momentum that turned early pilots into double-digit gains for clients like EGO—reinforcing its promise as the gold standard for accessible, high-impact online merchandising.[3]
