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§ Private Profile · 560 S. 100 W Suite 21 Provo, Utah 84601, USA
End-of-life services platform offering tech-enabled cremation services and funeral insurance for families, focused on online arrangements.
Based in Provo, Utah, After.com is a deathcare platform founded in 2020 by Wesley Eames, Bryce Bunker, and Jackson Buntrock to provide direct cremation services and funeral insurance. The company revolutionizes the traditional industry by allowing grieving families to coordinate cremations, complete necessary paperwork, and manage end-of-life planning entirely online or by phone. Experiencing over 400 percent annual growth throughout 2022, the platform successfully expanded its core operations across three states and four regional markets to serve thousands of families. To support this rapid expansion, the enterprise secured a $4 million oversubscribed seed funding round in late December 2022, following a $1 million pre-seed round seven months prior. This capital injection included financial backing from prominent lead investors Matchstick Ventures, Revolution’s ROTR Seed Fund, and Sweater Ventures to scale their affordable services.
After.com has raised $14.0M across 2 funding rounds.
After.com has raised $14.0M in total across 2 funding rounds.
After.com has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in July 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 18, 2024 | $10M Series A | Hipstr | — | Announced |
| Jun 1, 2022 | $4M Seed | Matchstick Ventures | 10100, Footwork, Christian Leybold, L Catterton, NFX, Serena Ventures, Silversmith Capital Partners, Y Combinator, Eric REA, IAN Hogarth | Announced |
After.com is a tech-enabled platform revolutionizing the death care industry by offering online cremation services, funeral pre-planning, and funeral insurance with transparent upfront pricing and a dedicated care team.[1][2][5] It serves grieving families and individuals planning ahead, solving pain points like hidden fees, outdated funeral home processes, and lack of simplicity in end-of-life arrangements—saving customers an average of $2,600 per service through direct cremation without intermediaries.[1][3] Founded in 2020 and headquartered in Provo, Utah, the company has raised $16.1M total (including a $10M Series A in 2024 and $4M seed earlier), achieved over 400% YoY growth by end-2022, and expanded operations to states like Arizona, California, Colorado, and Utah, operating at Series A stage with strong momentum via SEO, SEM, and national scaling plans.[1][2][3][4]
After.com was founded in 2020 by Wesley Eames (CEO and co-founder), a seasoned tech entrepreneur and fourth-generation funeral director, blending deep industry expertise with modern software innovation.[2][3] The idea emerged from recognizing the funeral industry's stagnation—a $27B market stuck in pre-digital practices like commission-based sales and mandatory in-person visits—creating frustration during grief.[2][3] Early traction came from a Phoenix, Arizona pilot, expanding within 18 months to fully staffed operations in three states and four markets, serving hundreds of families with at-need (immediate post-death cremation) and pre-need (insurance-backed planning) services, fueling 400% YoY growth by 2022 and setting the stage for nationwide rollout.[2][3]
After.com rides the cremation-first platformization trend in the $27B U.S. death care market, where rising cremation rates (driven by cost, eco-preferences, and urbanization) meet digital disruption akin to fintech's overhaul of banking.[1][3] Timing aligns with post-2020 consumer shifts toward online services for sensitive needs, accelerated by pandemic normalization of remote arrangements, positioning After ahead of fragmented incumbents.[1][2] Favorable forces include regulatory easing for direct cremation, tech adoption in underserved "funeral tech" (e.g., estate tools, bereavement apps), and investor interest from VCs like Matchstick Ventures, HighPost Capital, and Rise of the Rest.[1][2][4] It influences the ecosystem by proving scalable, empathetic tech models—paving for expansions into probate, eco-disposal, and event planning—while challenging traditional funeral homes and inspiring peers like Tulip or Farewill.[1][3]
After.com is poised to dominate U.S. direct cremation as the go-to digital brand, with national expansion, platform enhancements (e.g., broader end-of-life tools), and potential acquisitions fueling 10x growth amid 60%+ cremation adoption forecasts.[1][3] Trends like AI-driven personalization, sustainable options, and integrated estate tech will shape its path, evolving it from cremation specialist to full-spectrum after-death platform amid aging demographics.[1][3] Its influence could redefine family empowerment in mortality, shifting power permanently from opaque funeral homes—cementing After.com as the fresh face of a timeless industry.[2][5]
After.com has raised $14.0M in total across 2 funding rounds.
After.com's investors include HIPstr, Matchstick Ventures, 10100, Footwork, Christian Leybold, L Catterton Growth, NFX, Serena Ventures, Silversmith Capital Partners, Y Combinator, Eric Rea, Ian Hogarth.