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Based in Sydney, Australia, AgriWebb provides a cloud-based farm management software platform designed to digitize operational record-keeping, compliance tracking, and grazing management for livestock producers. The company operates a business-to-business software-as-a-service subscription model that currently supports over 16,000 individual farmers globally. With a workforce of 84 employees, the enterprise platform actively manages more than 20 million animals across approximately 150 million acres of agricultural land. AgriWebb has secured over $40 million AUD in total funding to date, backed by prominent institutional investors including TELUS Ventures, the Clean Energy Finance Corporation, and Grosvenor Food & AgTech. The organization recently appointed Anna Baird as Chief Executive Officer to lead its continued expansion across the United States, United Kingdom, and European markets. The agricultural technology company was originally founded in 2014 by Justin Webb, Kevin Baum, and John Fargher.
AgriWebb has raised $23.8M across 4 funding rounds.
AgriWebb has raised $23.8M in total across 4 funding rounds.
AgriWebb is an Australian AgTech company that builds a comprehensive livestock management software platform designed for ranchers and farmers. It serves livestock producers globally, including cattle and sheep operations in Australia, the UK, and the US, by solving fragmented farm record-keeping through tools for animal tracking, grazing optimization, team collaboration, compliance, and sustainability insights[1][2][4][7]. The platform boosts farm productivity by 7.5% on average, manages over 14 million head of livestock across 60 million acres, and supports sustainable practices like reducing overgrazing, emissions, and resource waste while enabling data-driven profitability[4][5].
Delivered as a SaaS subscription model with tiered plans, AgriWebb integrates offline recording, interactive mapping, hardware connectivity (e.g., gates, weigh stations), and analytics to replace spreadsheets and notebooks, helping users visualize operations, improve animal health, and access certifications like carbon-neutral beef[1][3][6][7].
AgriWebb was founded in 2014 (with some sources noting 2013) by Deb Webb, John Fargher (chief revenue officer), and Kevin Baum (chief executive officer), all with deep roots in Australian livestock farming—drawing from five generations of production experience[1][2][6]. The idea emerged from observing farmers' frustration with makeshift tools like spreadsheets and notebooks, despite their eagerness for technology to streamline operations; the trio aimed to create intuitive, data-driven software for better decision-making[1][5][6].
Early traction came from addressing real pain points in animal and grazing management, leading to rapid adoption in Australia where over 15% of cattle and sheep are now managed on the platform. Pivotal funding included a Series B in January 2021 from Telus Ventures, Grosvenor Food & AgTech, and the Clean Energy Finance Corporation, followed by a $6.7 million extension in 2022 to fuel global expansion[1][4].
AgriWebb rides the AgTech wave of digital transformation in livestock farming, where real-time data analytics address supply chain complexities amid climate pressures and consumer demands for sustainable, traceable food[1][4][5]. Timing aligns with rising needs for precision agriculture—post-2022 funding expansions target global markets as farms adopt IoT/hardware integrations to cut emissions and boost efficiency[1][4].
Market forces like carbon certification schemes, regulatory compliance, and labor shortages favor its tools, influencing the ecosystem by standardizing data for provenance (e.g., animal welfare) and enabling profitable regenerative grazing across 60 million acres[1][4]. As a leader managing 14+ million livestock heads, it sets benchmarks for SaaS in agriculture, bridging traditional ranching with tech-driven scalability[2][4].
AgriWebb is poised for accelerated global growth, leveraging its platform's scale to integrate advanced AI for predictive grazing, emissions tracking, and supply chain provenance amid tightening sustainability regulations. Trends like precision livestock farming, carbon markets, and hardware ecosystems will amplify its edge, potentially doubling managed livestock as US/UK adoption surges[1][4][7]. Its influence may evolve from farm-level optimizer to industry-wide data hub, empowering profitable, low-impact food production—magnifying the founders' mission to transform livestock management from scrappy notes to strategic tech.
AgriWebb has raised $23.8M across 4 funding rounds. Most recently, it raised $7.3M Other Equity in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 13, 2024 | $7.3M Venture Round | — | Germin8 Ventures, Munters Group, TELUS Ventures, Wheatsheaf Group | Announced |
| May 1, 2024 | $7M Series U | — | Endeavor8, Germin8 Ventures | Announced |
| Oct 1, 2022 | $6M Series B | — | Endeavor8, Germin8 Ventures, Clean Energy Finance Corporation, ISelect Fund, TELUS, Wheatsheaf Group | Announced |
| Jul 28, 2016 | $3.6M Grant | John Murray | AL Hamra Group, Australian Government | Announced |
AgriWebb has raised $23.8M in total across 4 funding rounds.
AgriWebb's investors include Germin8 Ventures, Munters Group, TELUS Ventures, Wheatsheaf Group, Endeavor8, Clean Energy Finance Corporation, iSelect Fund, TELUS, John Murray, Al Hamra Group, Australian Government.
