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§ Private Profile · Madison, WI, USA
Agri-fintech company uses satellite imagery & machine learning to assess farm creditworthiness and predict crop yields for agribusinesses.
Agrograph is an agricultural technology company based in Madison, Wisconsin, that utilizes satellite imagery and machine learning algorithms to assess farm creditworthiness, predict crop yields, and measure sustainability metrics. The enterprise operates a B2B data software platform that delivers standardized agricultural credit scoring and risk management analytics to crop insurers, agricultural lenders, large agribusinesses, and grain distributors. Operating with fewer than 50 employees, the startup ranked 586th on the 2023 Inc. 5000 list of fastest growing private companies and recently appointed former FiscalNote executive Taralinda Willis as chief executive officer. The firm has raised approximately $1.5 million in total seed funding across multiple financing rounds from institutional venture capital investors including TitletownTech, the Idea Fund of La Crosse, and the accelerator gener8tor. Agrograph was founded in the year 2016 by Mutlu Ozdogan and James O'Brien.
Agrograph has raised $500K across 1 funding round.
Agrograph has raised $500K in total across 1 funding round.
Agrograph has raised $500K across 1 funding round. Most recently, it raised $500K Seed in April 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2018 | $500K Seed | Idea Fund OF LA Crosse | — | Announced |
Agrograph has raised $500K in total across 1 funding round.
Agrograph's investors include Idea Fund of La Crosse.
Agrograph is a Madison, Wisconsin-based agrifintech startup founded in 2016 that builds the Agros® platform, combining satellite imagery, weather data, machine learning, and geospatial analytics to deliver field-level insights on crop yields, land suitability, revenue forecasts, environmental impact, soil carbon, and farmland valuation.[1][2][5] It serves companies supporting farmers—such as agrifinance lenders, crop insurers, grain merchandisers, retail brands, and sustainability investors—rather than farmers directly, helping them manage financial and environmental risks, price products accurately, and optimize decisions.[1][2][3] The platform powers industry-leading initiatives like climate-smart programs, governmental efforts, and software from partners including Planet Labs, DTN, Kynetec, and Farm Credit System members, demonstrating strong growth through partnerships and recognition on lists like Inc. 5000.[1][4]
Agrograph was co-founded in 2016 by Mutlu Ozdogan, a remote sensing expert, and Jim O’Brien, an agribusiness veteran, who connected at a children’s birthday party and bonded over data science's potential to address agriculture's economic challenges like risk opacity and capital access.[1][5] Starting in Wisconsin, the company quickly gained traction by focusing on supporters of farmers, not growers themselves, and launched the Agros® platform to standardize field-scale predictions using satellite data and AI.[1][2] Pivotal moments include partnerships like the one with Planet Labs for high-resolution satellite integration and powering global platforms for sustainable practices, solidifying its role in agrifintech.[1][4]
Agrograph rides the agritech and climate tech wave, where rising food demand, climate volatility, and ESG pressures demand data-driven risk management in a $3T+ agriculture sector increasingly exposed to financial and environmental shocks.[2][4][7] Its timing aligns with satellite proliferation (e.g., Planet partnership) and AI advancements enabling field-level granularity, helping unlock capital for sustainable farming amid supply chain disruptions and regulations like carbon reporting.[1][4] By standardizing farm creditworthiness and informing climate-smart initiatives, Agrograph influences the ecosystem—boosting lender confidence, insurer accuracy, and investor flows into regen ag—while bridging geospatial tech with fintech for global scalability.[3][5][6]
Agrograph is poised to expand its Agros® ecosystem through deeper API integrations, new crop/data expansions, and climate-focused modules amid surging demand for verifiable sustainability metrics.[4][5] Trends like AI-enhanced remote sensing, regulatory pushes for Scope 3 emissions, and tokenized farmland assets will accelerate its growth, potentially elevating it from Inc. 5000 honoree to agrifintech leader.[1][3] As data unlocks transparent capital flows, Agrograph's field-level edge will redefine risk in agriculture, empowering supporters to fuel resilient, planet-positive production at scale—tying back to its origins in solving market opacity with confident, data-backed decisions.[2][7]