Alana

Based in Mexico City, Mexico, Alana provides staff management software and human resources enterprise resource planning solutions designed for deskless workforces in the retail, manufacturing, and hospitality sectors. The company operates through a business-to-business software-as-a-service subscription model, delivering a suite of administrative tools that includes shift and calendar planning, employee health and safety reporting, and career progression tracking. To ensure accurate timekeeping and security, the platform integrates digital check-in and check-out capabilities utilizing both geolocation tracking and facial recognition technology. Designed to automate complex workforce operations for mid-sized and large enterprises across Latin America, the organization currently maintains a corporate scale of 14 employees and receives financial backing from the startup accelerator Y Combinator. The Latin American enterprise software provider was officially founded in 2017 by technology entrepreneurs Daniel Bernardez, Rafael León, and Ignacio Martinez.

High-Level Overview

Alana is a staff management software designed primarily for retail, manufacturing, and hospitality sectors, offering modules such as shift planning, employee check-in/out with geolocation and facial recognition, health and safety reporting, performance management, and career planning. It targets mid to large companies in Latin America, automating HR processes to improve operational efficiency[1]. The product addresses common workforce management challenges like scheduling complexity, attendance tracking, and employee performance oversight.

Founded in 2017 and based in Mexico City, Alana was developed by founders Daniel Bernardez, Rafael León, and Ignacio Martinez. It gained early traction by participating in Y Combinator’s Summer 2019 batch, growing to a team of 14 before becoming inactive[1]. The company’s growth momentum was tied to its comprehensive HR-focused ERP solution tailored for Latin American markets.

Origin Story

Alana was founded in 2017 by Daniel Bernardez, Rafael León, and Ignacio Martinez, who brought their expertise to create a software solution addressing the operational challenges faced by mid and large companies in retail, manufacturing, and hospitality sectors in Latin America. The idea emerged from the need to automate and streamline staff management processes, including shift scheduling and health reporting, which were traditionally manual and error-prone. Early traction came through Y Combinator’s accelerator program in 2019, which helped validate the product-market fit and scale the team[1].

Core Differentiators

• Comprehensive HR Modules: Alana integrates multiple HR functions—shift planning, check-in/out with geolocation and facial recognition, health and safety reporting, performance management, and career planning—into a single platform[1].
• Focus on Latin America: Tailored specifically for mid to large companies in LATAM, addressing regional labor and operational nuances.
• Automation and Compliance: Automates complex HR workflows, reducing manual errors and ensuring compliance with health and safety regulations.
• User Experience: Designed to be intuitive for HR teams managing large, distributed workforces.
• Technology Integration: Uses geolocation and facial recognition to enhance attendance accuracy and security[1].

Role in the Broader Tech Landscape

Alana rides the growing trend of digital transformation in workforce management, particularly in sectors with large hourly or shift-based workforces like retail, manufacturing, and hospitality. The timing is favorable due to increasing demand for automation in HR processes, especially post-pandemic where health reporting and safety compliance have become critical. Market forces such as labor shortages, regulatory complexity, and the need for operational efficiency drive adoption of such platforms. By focusing on Latin America, Alana addresses a market often underserved by global HR software providers, influencing regional digital adoption and workforce management standards[1].

Quick Take & Future Outlook

Although currently inactive, Alana’s comprehensive approach to staff management software positioned it well to capitalize on growing automation needs in workforce management. Future trends shaping this space include AI-driven scheduling optimization, deeper integration with payroll and benefits systems, and enhanced employee engagement tools. Should Alana or a similar company revive or evolve the platform, leveraging AI and expanding beyond LATAM could broaden its influence. The startup’s early focus on compliance and automation remains highly relevant as companies worldwide seek smarter, safer workforce management solutions.

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*Note:* There is another company named Alana AI based in the UK focusing on conversational AI for customer service, which is distinct from the staff management software described here[2][3]. This summary pertains exclusively to the staff management software Alana founded in Mexico City.