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§ Private Profile · 2659 State St Ste 100, Carlsbad, California, 92008, United States
B2B technology company providing real-time sports data and betting odds for sportsbook operators, focused on alternative and action sports.
Based in Carlsbad, California, ALT Sports Data is a B2B technology company that provides official sports data, betting odds, and trading services for alternative and action sports leagues. The organization collects real-time proprietary data to enable sportsbook operators to offer legal wagering markets on niche events like surfing, bare-knuckle boxing, and rodeo. Operating with a team of 10 employees, the enterprise has raised $2.5 million in seed funding to scale its proprietary auto-manual trading platform and underlying data infrastructure. The company supplies its data feeds and analytics solutions to several major regulated sportsbooks, maintaining active partnerships with industry operators such as DraftKings, FanDuel, and BetMGM. Its recent seed investment round was led by venture firms Eberg Capital and Relay Ventures. ALT Sports Data was founded in 2021 by Joe Dunnigan, Todd Ballard, and Michael Jordan.
ALT Sports Data has raised $10.0M across 3 funding rounds.
ALT Sports Data has raised $10.0M in total across 3 funding rounds.
ALT Sports Data has raised $10.0M across 3 funding rounds. Most recently, it raised $5.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $5M Seed | Relay Ventures, Eberg Capital | Alate Partners, Motley Fool Ventures, Sharp Alpha Advisors, Roger Ehrenberg | Announced |
| Jan 1, 2024 | $3M Seed | Eberg Capital, Relay Ventures | Sharp Alpha Advisors | Announced |
| Dec 1, 2021 | $2M Seed | — | Sharp Alpha Advisors | Announced |
ALT Sports Data has raised $10.0M in total across 3 funding rounds.
ALT Sports Data's investors include Relay Ventures, Eberg Capital, Alate Partners, Motley Fool Ventures, Sharp Alpha Advisors, Roger Ehrenberg.
ALT Sports Data is a San Diego-based technology startup founded in 2021 that provides exclusive sports trading and consumer data for alternative and action sports in the sports betting industry.[1][2][5] The company builds a proprietary trading platform that models new betting markets, integrates real-time odds via API, and distributes them to top sportsbooks, while also enabling affiliate revenue for partners to onboard new players into sports betting and daily fantasy sports.[1][4][5] It primarily serves sports betting operators, sportsbooks expanding into niche markets, and sports leagues seeking to monetize fan engagement, solving the problem of limited data availability for non-mainstream sports like action sports, which unlocks untapped betting opportunities and fan communities.[1][2][3] With reported revenue of $4.5M, the company demonstrates strong growth momentum through exclusive data rights with premier leagues and established partnerships.[1][5]
ALT Sports Data was founded in 2021 by Joe Dunnigan (CEO), alongside co-founders Todd Ballard (President & Chief Growth Officer) and Michael Jordan (Chief Product Officer), with additional key executives like Tom Chapman (CFO/COO), Andy Straight (VP Partner Marketing), Ant De Rosa (Head of Trading), Neale Deeley (SVP Sportsbetting), and Walker McBride (VP League Partnerships).[1][5] Headquartered in San Diego (with some sources noting Carlsbad), California, the idea emerged from recognizing a gap in sports betting data for alternative and action sports, where passionate fans were underserved compared to traditional sports.[1][2][5] Early traction came from securing exclusive data rights with leading alternative sports leagues, building an in-house trading platform, and forming partnerships with top sportsbooks, positioning the company as the "connective tissue" between next-gen sports, sportsbooks, and fans.[1][2][5]
ALT Sports Data rides the explosive growth of legal sports betting, particularly the expansion into alternative sports amid rising global legalization and fan demand for niche action like skateboarding or surfing.[1][2][5] Timing is ideal post-2018 U.S. PASPA repeal, with market forces like surging mobile betting apps and data-driven personalization favoring specialized providers over generalists.[1][2] By activating "the next wave of sports bettors" through exclusive rights and infrastructure, it influences the ecosystem by boosting league revenues, deepening sportsbook offerings, and fostering new fan engagement standards in sports tech.[2][5]
ALT Sports Data is poised to scale as alternative sports betting matures, potentially expanding its league portfolio and API integrations amid projected industry growth to $150B+ globally. Trends like AI-enhanced odds modeling, real-time streaming bets, and Web3 fan ownership will shape its path, amplifying its role as infrastructure for non-traditional sports. Its influence could evolve from niche data provider to ecosystem orchestrator, much like it started—unlocking hidden markets with disciplined execution.[1][2][5]