Amadeo

Amadeo is a private credit investment firm based in New York City that provides specialized capital and financial solutions to commercial enterprises. The organization focuses exclusively on deploying capital into private credit opportunities across multiple sectors throughout the United States and Western Europe, avoiding traditional venture capital or equity investments. Operating as an unregistered investment entity, the firm structures its financial products and markets its services primarily toward institutional business partners rather than individual retail investors. Although specific operational scale metrics such as total assets under management, annual revenue, and employee headcount remain publicly undisclosed, the organization maintains an active business development platform for its corporate network. The firm's strategic investment initiatives are directed by a core leadership team that includes prominent partners Katya Kohen and Wonchang Choi. Amadeo was officially founded in 2019 by Diego Berrio.

High-Level Overview

Amadeo Global is a New York-based investment firm founded in 2019 that specializes in providing tailored capital solutions to founder-led small and medium-sized businesses and specialty finance companies globally. Its mission is to empower companies by delivering customized financing strategies that help them scale, enhance liquidity, and achieve long-term growth. The firm operates at the intersection of credit, structured finance, and strategic partnerships, offering diverse investment solutions such as corporate private investments, asset-backed securities, and joint ventures. Key sectors include software, SaaS, consumer, fintech, manufacturing, healthcare, and financial services. Amadeo Global plays a significant role in the startup and SME ecosystem by enabling access to flexible capital and supporting transformational growth for businesses that may be underserved by traditional financing[1][2][3].

Origin Story

Amadeo Global was established in 2019 in New York, inspired by Amadeo P. Giannini, the progressive early 20th-century banker who founded Bank of Italy (later Bank of America) and supported underserved communities and pioneering entrepreneurs like Walt Disney and Hewlett-Packard. The firm’s founding partners include Diego Berrio (Co-Founder and Head of Investments), Katya Kohen (Partner), and Wonchang Choi (Partner and Principal). Since its inception, Amadeo has evolved to focus on providing bespoke capital solutions to founder-led businesses, emphasizing control and minority investments, and expanding its reach through structured finance and joint ventures[1][5].

Core Differentiators

• Unique Investment Model: Combines private credit, private equity, asset-backed securities, and joint ventures to offer flexible, customized financing.
• Network Strength: Leverages strategic partnerships with lenders and specialty finance companies to access proprietary deal flow.
• Track Record: 27 investments since 2019, focusing on founder-led small and medium-sized businesses with strong management teams.
• Operating Support: Provides tailored financial structures that help companies scale and improve liquidity, emphasizing long-term growth.
• Sector Diversity: Invests across multiple sectors including fintech, software, consumer goods, healthcare, and industrials, enabling broad market exposure[1][2][3][4].

Role in the Broader Tech Landscape

Amadeo Global rides the growing trend of alternative financing solutions for SMEs and founder-led companies that traditional banks often overlook. The timing is critical as startups and mid-market companies increasingly seek flexible capital structures beyond conventional equity or debt. Market forces such as fintech innovation, evolving credit markets, and demand for structured finance products favor Amadeo’s approach. By providing bespoke capital solutions and partnering with specialty lenders, Amadeo influences the broader ecosystem by expanding access to growth capital, fostering innovation, and supporting underserved segments in the U.S. and global markets[1][2][3].

Quick Take & Future Outlook

Looking ahead, Amadeo Global is positioned to deepen its impact by expanding its investment footprint in emerging sectors like fintech and SaaS, while continuing to innovate in structured finance solutions. Trends such as digital transformation, increased demand for private credit, and evolving regulatory landscapes will shape its journey. The firm’s influence is likely to grow as it helps more founder-led businesses navigate complex financial environments, potentially becoming a key player in democratizing access to capital for SMEs globally. This aligns with its founding inspiration to support underserved communities and pioneering entrepreneurs, continuing the legacy of Amadeo P. Giannini[1][2][5].