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§ Private Profile · New York City, NY, USA
Cloud-based SaaS platform for content distribution, playout, and monetization across broadcast, streaming TV, and FAST.
Amagi Media Labs is a Bengaluru-based technology company providing a cloud-native Software-as-a-Service (SaaS) platform that enables television networks and media owners to distribute and monetize broadcast and streaming content. The enterprise operates globally with over 850 employees, supporting more than 3,800 channels and processing over 500,000 hours of video content across 150 countries through its playout automation and dynamic ad insertion software. Following a late 2022 institutional investment round, the company reached a $1.4 billion valuation and accumulated over $345 million in total funding to further scale its global operations. Its technology infrastructure is utilized by major global media corporations including NBCUniversal, Roku, and Warner Bros. Discovery, while its financial backing comes from institutional investors such as General Atlantic and Accel. Amagi Media Labs was founded in 2008 by Baskar Subramanian, Srinivasan KA, and Srividhya Srinivasan.
Amagi Media Labs has raised $239.2M across 4 funding rounds.
Amagi Media Labs has raised $239.2M in total across 4 funding rounds.
Amagi Media Labs has raised $239.2M across 4 funding rounds. Most recently, it raised $89.2M Other Equity in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 13, 2026 | $89.2M Venture Round | — | 360 ONE Asset, Amundi, Bandhan Small CAP Fund, Baroda BNP Paribas Mutual Fund, Bharti AXA Mutual Fund, Creaegis, Edelweiss Tokio Life Insurance, Fidelity Management & Research Company, Franklin Templeton, Goldman Sachs, Hdfc Asset Management, HDFC Standard Life Insurance, Icici Prudential Mutual Fund, Isometry Capital, Motilal Oswal Mutual Fund, NEW Vernon Capital, Pgim India Mutual Fund, SBI Mutual Fund, Société Générale, Susquehanna International Group, Tata Mutual Fund, Shekhar Kirani, Nishant RAO, Nadathur Holdings, Dave Zilberman, Atul Gupta | Announced |
| Nov 10, 2022 | $100M Series F | Shantanu Rastogi | — | Announced |
| Dec 15, 2016 | $35M Series D | Rajesh Kamat | Mayfield India, Nadathur Holdings, Premji Invest | Announced |
| Jan 19, 2015 | $15M Venture Round | Mayfield, Atul Gupta | — | Announced |
Amagi Media Labs has raised $239.2M in total across 4 funding rounds.
Amagi Media Labs's investors include 360 ONE Asset, Amundi, Bandhan Small Cap Fund, Baroda BNP Paribas Mutual Fund, Bharti AXA Mutual Fund, Creaegis, Edelweiss Tokio Life Insurance, Fidelity Management & Research Company, Franklin Templeton, Goldman Sachs, HDFC Asset Management, HDFC Standard Life Insurance.