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§ Private Profile · 23 Rue du Départ, 75014 Paris, France
Mobile advertising network providing in-app monetization tools and native ad formats for mobile app developers and advertisers.
Appsfire has raised $8.6M across 3 funding rounds.
Key people at Appsfire.
Appsfire was founded in 2009 by Ouriel Ohayon (cofounder - CEO).
Appsfire has raised $8.6M in total across 3 funding rounds.
Appsfire is a Paris, France-based mobile technology company that operates a business-to-business mobile advertising network and provides monetization tools for application developers. The company originally launched as a consumer application discovery platform that successfully reached over 20 million global users before strategically pivoting its primary business model in 2013. Following strict changes to Apple App Store guidelines regarding application promotion, the firm transitioned to offering native, non-intrusive in-app advertising formats across both the iOS and Android mobile ecosystems. Prior to its eventual exit, the enterprise secured approximately $3.6 million in venture capital funding from institutional backers including Idinvest Partners. In February 2015, the business was officially acquired by the French mobile marketing agency Mobile Network Group to expand its advertising capabilities. Appsfire was founded in 2009 by Ouriel Ohayon and Yann Lechelle.
Appsfire has raised $8.6M across 3 funding rounds. Most recently, it raised $4.0M Series U in February 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2015 | $4M Series U | — | Kima Ventures | Announced |
| May 30, 2011 | $3.6M Series A | Idinvest Partners | — | Announced |
| Feb 1, 2010 | $1M Seed | — | Kima Ventures | Announced |
Appfire is a global software company founded in 2005 that builds a comprehensive portfolio of applications enhancing platforms like Atlassian (Jira, Confluence), Microsoft, monday.com, and Salesforce.[1][2][5] It serves over 20,000 customers—including more than half of the Fortune 500—and more than one million users worldwide by streamlining workflows in enterprise collaboration, DevOps, IT service management, workflow automation, project management, and integrations.[1][2][3][5] The company holds the largest portfolio of apps on the Atlassian Marketplace, where it has sold products since 2012, and ranked No. 121 on Deloitte's 2024 Technology Fast 500 list, demonstrating strong growth momentum in productivity tools.[1][3]
Appfire solves the problem of rigid work platforms by providing extensions that enable customizable workflows, boosting productivity without requiring teams to switch ecosystems.[2][5] Its solutions address key pain points like siloed tools, manual processes, and scalability, powering agile work management, business intelligence, document management, and cloud migration for knowledge workers and developers.[1][2]
Appfire was founded in 2005, initially focusing on the Atlassian ecosystem with apps for Jira and Confluence.[1][5][6] It began selling products on the Atlassian Marketplace upon its 2012 launch, rapidly building the most widely adopted portfolio across tens of thousands of customers.[2][3] Over time, the company evolved from Atlassian-centric tools to a multi-platform provider, expanding into Microsoft, monday.com, Salesforce, and broader enterprise solutions amid rising demand for integrated work management.[1][2][5]
This growth reflects pivotal moments like scaling to serve half the Fortune 500 and achieving Deloitte Fast 500 recognition, fueled by a people-first culture emphasizing inclusivity and innovation.[1][5][6] While specific founders are not detailed in available sources, Appfire's trajectory humanizes its rise from niche Atlassian enhancer to global productivity leader.[1][6]
Appfire stands out through:
(Note: References to "Appsfire" as a mobile ad network appear unrelated, likely a distinct entity; analysis focuses on the prominent Appfire software firm matching the query's technology context.[4])
Appfire rides the trend of platform extensibility in a fragmented work management market, where teams demand flexibility across tools like Atlassian and Microsoft amid hybrid work and AI-driven automation.[1][2][5] Timing aligns with post-2020 digital transformation, cloud migrations, and DevOps maturity, as enterprises seek to maximize existing investments rather than rip-and-replace.[1][6]
Market forces favoring Appfire include explosive growth in low-code/no-code integrations, rising ITSM needs, and Fortune 500 prioritization of secure, compliant productivity tools—evidenced by its 55% penetration and Deloitte ranking.[1][5] It influences the ecosystem by fostering developer choice, partner networks, and standardized security, enabling platforms to evolve without vendor silos and accelerating adoption of agile, automated workflows.[2][5][6]
Appfire is poised to expand its multi-platform dominance as AI integration and zero-trust security become table stakes, potentially deepening into emerging areas like software engineering intelligence and advanced analytics.[1][2][3] Trends like generative AI for workflows and edge-to-cloud hybrid environments will shape its path, amplifying growth beyond Atlassian via acquisitions or new app launches.[1][5]
Its influence may evolve toward becoming the de facto "extensibility layer" for enterprise stacks, sustaining momentum with 20,000+ customers and tying back to its core strength: making rigid platforms flow like custom-built systems.[5][6]
Appsfire was founded in 2009 by Ouriel Ohayon (cofounder - CEO).
Appsfire has raised $8.6M in total across 3 funding rounds.
Appsfire's investors include Kima Ventures, Idinvest Partners.
Key people at Appsfire.
