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§ Private Profile · San Francisco, CA, USA
Mobile attribution and analytics platform for mobile app marketers, tracking user journeys to optimize ad spend and campaign ROI.
AppsFlyer has raised $308.0M across 5 funding rounds.
Key people at AppsFlyer.
AppsFlyer has raised $308.0M in total across 5 funding rounds.
AppsFlyer is a mobile marketing analytics and attribution platform based in San Francisco, California, and Herzliya, Israel, that provides software to measure digital advertising campaign effectiveness. The company operates a business-to-business software-as-a-service model, offering specialized tools for conversion tracking, ad fraud protection, and privacy-preserving data clean rooms. The enterprise has raised over $300 million in total venture funding, reaching a corporate valuation exceeding $2 billion and surpassing $300 million in annual recurring revenue. Its analytics platform serves over 12,000 global brands across multiple industries, including major enterprise customers such as Nike, HBO, and Tencent, while maintaining a global workforce of approximately 1,300 employees. The organization is financially backed by prominent institutional investors, including General Atlantic, Salesforce Ventures, and Goldman Sachs Private Capital Investing. AppsFlyer was originally founded in 2011 by technology entrepreneurs Oren Kaniel and Reshef Mann.
Key people at AppsFlyer.
AppsFlyer has raised $308.0M across 5 funding rounds. Most recently, it raised $15.0M Series D Extension in November 2020.
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that empowers app developers and marketers to measure advertising effectiveness, track installs, user engagement, and optimize campaigns with data-driven insights.[1][2][3][5] Founded in 2011 amid the mobile app boom, it solves the challenge of linking marketing spend to business growth, serving top brands like HBO, Alibaba, Adidas, and 28% of Fortune 500 companies with digital presence, while reaching nearly 7 billion devices worldwide.[1][2] The company holds over 65% market share, boasts strong growth with past ARR surpassing $200 million, and continues expanding through innovations like privacy-focused tools and Single Source of Truth (SSOT) features that surged 300% in recent years.[2][4][6]
Its mission is to enable data-driven decisions driving growth in the mobile app industry, prioritizing accuracy, privacy, and customer success across mobile, PC, gaming, and emerging ecosystems.[5][7]
AppsFlyer was co-founded in 2011 in Israel by high school friends and engineers Oren Kaniel (current CEO) and Reshef Mann (CTO), who identified a critical gap as mobile apps exploded: marketers could correlate spending with performance but lacked tools to prove direct causation or pinpoint effective activities.[1][3] Starting with backing from the Microsoft Ventures Accelerator and Series A from Pitango and Magma, the company rapidly gained traction, opening a US headquarters in San Francisco by 2018 and achieving unicorn status in 2020 via a $210 million Series D led by General Atlantic at a $1.6 billion valuation.[3][4]
Pivotal moments include hitting $100 million ARR by 2018 with 600 employees across 15 offices, doubling revenue post-funding amid privacy shifts, and strategic acquisitions like Yodas (2018), DevtoDev (2023), and olo (2023) to bolster gaming and AI capabilities.[1][3][6] Early focus on unbiased, adaptable analytics allowed it to outpace incumbents, evolving from mobile attribution to a comprehensive ecosystem player.[7]
AppsFlyer rides the mobile-first transformation, capitalizing on smartphone proliferation, app stores, and rising digital ad complexity in regions like India where 90% of e-commerce happens on mobile.[1][2][4] Timing was ideal: launched during the web-to-mobile shift that obsoleted cookie-based tracking, positioning it as the attribution leader with 65% share amid privacy laws and ecosystem fragmentation.[2][6][7]
Market forces like connected devices, sophisticated strategies, and gaming/console growth favor its scalable, flexible tools, influencing the ecosystem by enabling unbiased optimization across platforms and empowering brands/developers with actionable data.[1][3] It shapes mobile marketing by standardizing measurement, supporting 10,000+ developers, and driving industry standards for privacy-compliant growth.[2][7]
AppsFlyer is poised for continued dominance through AI integrations (e.g., olo acquisition), gaming/PC expansion, and privacy innovations amid maturing mobile ecosystems and global digital payments surges.[2][3] Trends like rising device connectivity, cookieless analytics demand, and emerging markets will fuel its trajectory, potentially pushing ARR beyond past $200 million peaks with 1,000+ employees and unicorn momentum.[1][4][6]
Its influence may evolve toward full-funnel marketing orchestration, solidifying data-driven decisions as the core of app success—from hyper-growth origins to ecosystem enabler.[5][7]
AppsFlyer has raised $308.0M in total across 5 funding rounds.
AppsFlyer's investors include Nowi Kallen, General Atlantic, Accel, ACME Capital, Andreessen Horowitz, Bond, Craft Ventures, Dragoneer Investment Group, General Catalyst, Dave Munichiello, M.G. Siegler, Highbury Group.