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Arovy is an Atlanta-based software company that provides a Salesforce data governance and security platform for operations, security, and compliance teams. The enterprise platform delivers change management, threat detection, data classification, and automated audit trails to prevent system downtime and ensure regulatory compliance. Operating with a workforce of 51 to 200 employees, the company serves over 250 corporate customers, including recognizable technology brands such as Calendly, FullStory, Outreach, and Vanta. Arovy has raised a total of $13.6 million in venture capital funding, comprising a $1.6 million seed round led by Parade Ventures and a $12 million Series A round led by Craft Ventures. The organization officially rebranded to Arovy in 2019 while expanding its integrations to include Pardot and Slack, having been originally established under the name Sonar in 2018 by a team of Salesforce experts.
Arovy has raised $12.0M across 1 funding round.
Arovy has raised $12.0M in total across 1 funding round.
Arovy has raised $12.0M in total across 1 funding round.
Arovy's investors include Craft Ventures, Cyberlaunch, Stellar Capital, William Hockey.
Arovy has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series A in March 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2021 | $12M Series A | — | Craft Ventures, Cyberlaunch, Stellar Capital, William Hockey | Announced |
Arovy is a technology company that provides an AI-powered risk mitigation platform for Salesforce, helping operations, business systems, security, and IT teams manage data governance, security, compliance, and AI readiness to prevent downtime, data loss, and audit failures[1][2][3]. It serves over 250 leading companies by offering tools like automated governance workflows, real-time data dictionaries, change management, and org health monitoring, solving the problem of Salesforce ecosystem risks in complex enterprise environments[1][2]. The platform emphasizes proactive risk reduction, operational efficiency, and cross-functional unity, with strong user praise for quick implementation, deep insights, and support that drives business value[4].
Arovy began as Sonar, founded in 2018 with a focus on providing complete visibility into Salesforce changes for operations teams[2]. In 2019, it started working with its first customers, refining its approach to Salesforce risk mitigation[2]. Key milestones include achieving SOC2 certification in 2020 and raising $12M in 2021, fueling growth[2]. The company rebranded to Arovy in May 2025 under CEO Jack McGlinchey to reflect its expanded mission beyond change management to comprehensive risk solutions for security, IT, and business systems across the Salesforce ecosystem[1][2].
Arovy rides the wave of Salesforce's explosive growth in enterprise AI and data-driven operations, where organizations face rising risks from rapid changes, compliance demands, and AI integrations amid increasing cyber threats and regulatory scrutiny[1][2]. Its timing aligns perfectly with Salesforce's ecosystem expansion—post-2025 AI pushes—enabling secure scaling without downtime, which is critical as 80%+ of enterprises rely on Salesforce for core processes[1]. Market forces like tightening data privacy laws (e.g., GDPR evolutions) and AI governance needs favor Arovy, positioning it to influence the ecosystem by standardizing proactive risk management and reducing Salesforce-related breaches[2][5].
Arovy is poised for accelerated growth by deepening AI capabilities in data security and governance, potentially expanding beyond Salesforce to multi-cloud CRM environments as enterprises demand unified risk platforms[1][5]. Trends like AI regulation and zero-trust security will amplify its relevance, with its 250+ customer base and funding runway enabling aggressive innovation and partnerships. Its influence could evolve from niche Salesforce enabler to broader enterprise risk leader, reducing ecosystem-wide vulnerabilities and powering compliant AI transformations—cementing its role as the go-to control center for Salesforce-dependent businesses[2][3].
