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§ Private Profile · Seoul, South Korea
Art-tech platform, digital marketplace. Digitizes fine art market, connecting collectors, galleries, and artists for contemporary art.
Artue is a Seoul, South Korea-based art-technology platform that digitizes the traditional fine art market by providing online viewing rooms, digital catalogs, and a secure marketplace for contemporary art transactions. The software provider generates revenue through transaction commissions on art sales while supplying essential digital infrastructure services to commercial galleries, individual collectors, and contemporary artists operating within the global market. In October 2023, the enterprise secured 4 billion KRW, or approximately $3 million USD, in a seed funding round led by SBVA, formerly known as SoftBank Ventures Asia. The financing round also included participation from venture capital firm SpringCamp, and the platform recently partnered with the prominent Frieze Seoul art fair to launch special digital exhibitions. Operated by its parent company Habitus Associates, the digital art marketplace Artue was officially founded in 2022 by Bo-young Song.
Artue has raised $3.0M across 1 funding round.
Artue has raised $3.0M in total across 1 funding round.
Artue has raised $3.0M in total across 1 funding round.
Artue's investors include SoftBank Ventures Asia, AppWorks, Infinity Ventures Crypto, Kevin Lin, Sebastien Borget, Steve Zhao.
Artue has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2024 | $3M Seed | Softbank Ventures Asia | AppWorks, Infinity Ventures Crypto, Kevin LIN, Sebastien Borget, Steve Zhao | Announced |
Artue is a technology platform focused on the art world, enabling users to store digital representations of their art collections, visit virtual and physical exhibition spaces where artworks are displayed in 3D, and resell pieces through an integrated marketplace.[3][4] It serves art collectors, emerging artists, and buyers by solving key challenges in art management, such as secure storage, immersive viewing, and frictionless transactions for originals like paintings, sculptures, and photography.[3][4] The platform combines marketplace functionality with exhibition tools, fostering accessibility for new and established art enthusiasts, with features like user profiles, orders, offers, wishlists, and 3D on-view experiences indicating steady growth in user engagement.[4]
Artue emerged as an innovative solution in the digital art space, though specific founding details like exact year or founders' backgrounds are not detailed in available sources. The idea centers on bridging physical art ownership with digital convenience—allowing collectors to store collections virtually, explore exhibitions online or offline, and resell seamlessly—which reflects a response to the growing demand for tech-enabled art handling post-digital transformation in creative industries.[3] Early traction appears tied to its core mockups and features, such as 3D displays and marketplace integration, positioning it as a pioneer in "Art Intelligence" that learns emotion through art curation.[4]
Artue rides the wave of Web3 and digital collectibles, accelerated by NFTs and AI-driven curation, timing perfectly with post-pandemic shifts toward virtual galleries and fractional ownership in art. Market forces like rising art market digitization—valued at billions globally—and demand for accessible platforms amid high physical storage costs favor its model, especially as emerging artists seek exposure beyond elite auctions.[3][4] It influences the ecosystem by democratizing art access, empowering new creators through exhibitions and marketplaces, and potentially integrating emotional AI for personalized discovery, aligning with broader trends in cultural tech.
Artue is poised to expand as AI enhances art valuation and immersive VR/AR exhibitions mature, potentially adding blockchain for provenance tracking or global partnerships with galleries. Trends like metaverse art spaces and sustainable digital ownership will shape its path, evolving its influence from niche storage-resale tool to a central hub in the $65B+ art market. This positions Artue to capture growth in democratized collecting, building on its tech foundation for reliable, emotion-aware art intelligence.