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Attributor has raised $27.0M across 4 funding rounds.
Key people at Attributor.
Attributor has raised $27.0M in total across 4 funding rounds.
Attributor is a San Mateo, California-based technology company that provides digital rights management and anti-piracy software for traditional book publishers, news organizations, and digital media creators. The business operates a software-as-a-service model, utilizing web-crawling technology to track the unauthorized distribution of text, images, and video assets across the internet while automating takedown notices. Prior to its exit, the enterprise raised approximately $25 million in venture capital funding under the leadership of former chief executive officer Penny Herscher. The company secured financial backing from notable venture firms including Sigma Partners and First Round Capital before ultimately being acquired by Digimarc for $5.64 million in cash in December 2012. Following the transaction, the platform's core technology was integrated into the Digimarc Guardian service and independent operations ceased. Attributor was founded in 2005 by Jim Pitkow.
Attributor has raised $27.0M across 4 funding rounds. Most recently, it raised $3.0M Series D in June 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2010 | $3M Series D | — | Jackson Square Ventures | Announced |
| Apr 1, 2008 | $12M Series C | — | Jackson Square Ventures | Announced |
| Dec 1, 2006 | $10M Series B | — | Jackson Square Ventures | Announced |
| Jan 1, 2006 | $2M Series A | — | Jackson Square Ventures | Announced |
Key people at Attributor.
Attributer.io is a Sydney-based marketing attribution technology company founded in 2022 that provides a simple tool integrating with CRMs, form builders, email platforms, and analytics tools to track lead sources, customer origins, and revenue attribution beyond basic UTM parameters.[1][3][5] It serves marketers, business owners, and sales teams at companies worldwide, solving the problem of unclear marketing ROI by revealing contributions from organic search, social, referrals, direct traffic, and paid campaigns, enabling smarter budget allocation and growth decisions.[3][5] With over 1,000 customers, it tracks 8+ million visitors and 150,000+ leads monthly, operates profitably without VC funding, and offers free trials with paid plans starting at $29/month, demonstrating strong early momentum.[3][5]
Attributer.io was founded in 2022 by Aaron Beashel, a co-founder with over 15 years in analytics and marketing at billion-dollar software firms like InVision, Campaign Monitor, and SafetyCulture.[1][3] The idea emerged when Beashel built the first version for his own use and clients while working with a friend; after recognizing its broader potential, he launched a basic website, shared it on marketing forums, and secured the first paying customer quickly.[3] The small team, drawn from successful companies like Xero, Canva, Google, and InVision, has since scaled to serve thousands, emphasizing lean operations, AI automation, and meticulous data accuracy amid evolving browser and platform changes.[3]
(Note: Distinct from the unrelated Attributor Corporation, a 2005-founded piracy protection firm acquired by Digimarc in 2012, focused on eBook content tracking.[2][4])
Attributer rides the marketing attribution wave in a post-privacy era where cookie deprecation (e.g., third-party tracking limits) and rising ad costs demand server-side, first-party data solutions for accurate channel performance.[3][5] Timing aligns with martech's shift toward cookieless analytics and AI-enhanced tools, as businesses face pressure to prove ROI amid economic uncertainty and platform changes like iOS updates.[1][3] Favorable market forces include booming CRM adoption and the need for granular insights in competitive B2B/B2C growth; Attributer influences the ecosystem by empowering SMBs and enterprises to reallocate budgets efficiently, fostering sustainable marketing practices without heavy reliance on walled-garden platforms.[5]
Attributer is poised for continued expansion by deepening integrations with emerging AI-driven martech stacks and expanding to enterprise features like advanced revenue modeling. Trends like zero-party data mandates and multi-touch attribution will amplify demand, potentially doubling its customer base as privacy regulations tighten globally. Its VC-free, profitable path positions it to influence martech democratization, evolving from a lead-tracker to a core growth engine—reinforcing its core promise of turning opaque marketing data into clear revenue wins.[3][5]
Attributor has raised $27.0M in total across 4 funding rounds.
Attributor's investors include Jackson Square Ventures.
