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Key people at Automap.
Based in Hillsboro, Oregon, United States, Automap provides OBD-based vehicle tracking and inventory management technology utilizing GPS and smartphone connectivity for precise location services. The enterprise licenses its proprietary hardware and software systems to facilitate efficient asset tracking, process control, and sales operations for the electronic monitoring of automobiles on automotive dealer lots or within broader logistics networks. Automap primarily serves automotive dealerships, vehicle auctions, commercial banks, and financial institutions, securing major global original equipment manufacturers (OEMs) such as Mercedes-Benz as enterprise customers. To drive continued corporate growth and expand its commercial footprint across the finished vehicle logistics sector, the organization recently promoted Mark Sargeant to the role of chief executive officer on September 30. Recognized for winning a finished vehicle logistics innovation award in 2010, Automap was founded in 2006 by Ken Smith.
AutoMap is a fast-growing U.S.-based portfolio company specializing in inventory tracking and audit solutions for automotive dealerships. It deploys low-powered onboard diagnostic (OBD) devices to monitor vehicle inventory in real-time, solving critical problems like theft prevention, accurate lot audits, and operational inefficiencies for dealerships nationwide[3][4][5]. Serving the automotive retail sector, AutoMap has demonstrated strong growth momentum, expanding into Europe with its first office in London and drawing significant interest in the business services industry[3][5].
AutoMap emerged as a leader in dealership telematics, though specific founding details like year or founders are not detailed in available sources. Its pivotal growth trajectory includes a key integration partnership with Zubie, a connected-car platform providing telematics data insights, enhancing its vehicle tracking capabilities[4]. This collaboration underscores early traction in the auto industry, positioning AutoMap for rapid scaling across the United States before its European expansion[3].
(Note: Distinct from other entities like the Australian lidar firm or API tools sharing similar names[1][6].)
AutoMap rides the wave of telematics and IoT proliferation in automotive retail, where connected vehicles generate actionable data amid rising inventory pressures from supply chain disruptions and theft epidemics. Timing aligns with dealerships' digital transformation, as market forces like labor shortages and remote monitoring demands favor plug-and-play OBD solutions over legacy methods[3][4]. By influencing ecosystem partners like Zubie, AutoMap contributes to a networked auto inventory standard, enabling data-driven decisions that boost efficiency across the $1T+ U.S. dealership market[4][5].
AutoMap's European foothold signals aggressive global scaling, with trends like AI-enhanced telematics and electric vehicle fleet management poised to amplify its OBD platform. Expect deeper integrations with CRM/ERP systems and predictive analytics for inventory forecasting, evolving its role from tracker to indispensable dealership intelligence hub. As automotive digitization accelerates, AutoMap's momentum positions it to redefine operational standards, much like its U.S. dominance hints at broader ecosystem impact.
Key people at Automap.
