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Key people at AutoUncle.
Based in Aarhus, Denmark, AutoUncle operates a price comparison and valuation search engine for the broader European used car market. The platform aggregates vehicle listings from thousands of independent websites to evaluate over 10 million used cars across 14 European consumer markets using proprietary statistical algorithms. Generating approximately $15 million in annual revenue with a workforce of around 85 employees, the company functions as both a consumer marketplace and a B2B SaaS provider offering dealership tools, targeted lead generation services, and marketing automation. Emerging initially from the Startupbootcamp Copenhagen accelerator, the enterprise expanded its regional footprint by acquiring the Danish auction platform Bilpriser.dk and establishing active operations in major international markets like Germany, Italy, and the UK. AutoUncle was founded in 2010 by Johan Frederik Schjødt, Niels Kristian Schjødt, and Jonas Bruun Nielsen.
Key people at AutoUncle.
AutoUncle is a Danish technology company that builds a search engine and price comparison platform for used cars, serving millions of consumers and professional car dealerships across 14 European markets.[1][2][3] It solves the problem of information asymmetry in the used car market by aggregating listings from major portals like Mobile.de and AutoScout24, providing independent valuations based on advanced statistics, and enabling confident buying and selling decisions.[1][2][4] With strong growth momentum, AutoUncle processes millions of cars daily, has raised $290K in early funding, and positions itself as Europe's standard for car valuations, expanding its B2B tools for dealers and OEMs.[1][2][4]
AutoUncle was founded in 2010 in Aarhus, Denmark, by brothers Johan Frederik Schjødt and Niels Kristian Schjødt, along with Jonas Bylov, emerging from the Startupbootcamp Copenhagen accelerator.[2][3][5] The idea stemmed from a need to bring transparency to the opaque used car market, starting as a consumer-focused tool that quickly gained traction through data-driven price insights.[1][2] Early pivotal moments included rapid expansion into multiple European markets and building backend technology capable of indexing millions of listings daily, evolving from a startup to a multi-office operation in cities like Amsterdam, Berlin, Hamburg, Dublin, Milano, and Cluj.[2][3]
AutoUncle rides the wave of digital transformation in automotive e-commerce, where online car buying surged post-pandemic amid rising used vehicle demand and EV adoption.[1][4] Its timing aligns with market forces like fragmented European portals and consumer distrust in pricing, positioning it to consolidate data and reduce fraud risks in a €500B+ used car sector.[1][2] By influencing dealer practices through B2B integrations and empowering buyers with trusted insights, AutoUncle shapes a more transparent ecosystem, competing with players like Reezocar while setting standards for valuation tech.[4]
AutoUncle is poised to solidify as Europe's go-to car valuation brand, expanding B2B services for dealers and potentially entering new markets or verticals like EVs and fleets.[2][4][6] Trends like AI-driven personalization, regulatory pushes for transparency, and economic shifts favoring used cars will accelerate its growth, evolving its influence from aggregator to indispensable platform.[1][7] As it scales from its accelerator roots, AutoUncle's focus on data trust and human-centric innovation will drive sustained momentum in a consolidating auto tech landscape.
