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Based in Santa Fe, New Mexico, BabyQuip operates an online peer-to-peer marketplace that connects traveling parents with local independent contractors who rent out, deliver, and set up essential baby and toddler equipment. The platform facilitates the short-term rental of bulky travel items, such as full-sized cribs, car seats, and strollers, across more than 1,200 cities globally. Utilizing a gig economy framework, the company generates its revenue by charging service fees and taking a commission on rental transactions processed by its network of over 1,500 independent providers. The enterprise has raised over $7 million in funding and reported $3.4 million in recent annual revenue, securing backing from investors including Startup Capital Ventures and How Women Invest following an appearance on Shark Tank. Originally launched as Babierge, BabyQuip was founded in 2016 by Joe Maier and Match.com co-founder Fran Maier.
BabyQuip has raised $4.4M across 2 funding rounds.
BabyQuip has raised $4.4M in total across 2 funding rounds.
BabyQuip is a technology-enabled marketplace that rents clean, safe, and insured baby gear—like cribs, strollers, car seats, toys, and beach equipment—to traveling families, delivering and setting it up at destinations such as hotels, airports, or vacation homes.[1][2][3][6][7] It serves parents, grandparents, and families worldwide who dread hauling bulky items, solving the core problem of making family travel easier by letting users "pack light and travel happy" through a network of over 3,000 independent "Quality Providers" in more than 2,000 locations across the US, Canada, Mexico, Caribbean, Australia, New Zealand, and parts of Europe.[2][6][7] With over 385,000 reservations completed and recognition on Inc.'s 2025 Best in Business List, BabyQuip shows strong growth momentum, including proprietary software for safety checks, provider training, and expansions like embedded "Cancel For Any Reason" insurance.[5][6][7][8][9]
BabyQuip was founded in 2016 by Fran Maier in Santa Fe, New Mexico, where the company still maintains its headquarters as the hub for technology development, strategy, and global operations.[2][3][5] Previously known as Babierge, it emerged from Maier's insight into the hassles of traveling with infants—hauling strollers, car seats, and gear through airports—targeting millennial parents eager for family vacations and Instagram-worthy memories, especially post-pandemic.[1][3] Early challenges included securing liability insurance and training providers on cleaning and safety, but pivotal traction came quickly: by 2019, it hit milestones like 500 providers, service in 1,500 cities (mostly US and Canada), and 25,000 families served, with rave reviews calling it a "godsend."[4] Maier's tech background, including trailblazing in matchmaking platforms, fueled the Airbnb-style model of moms serving moms.[1][5]
BabyQuip rides the explosion in family travel tech, capitalizing on post-pandemic wanderlust among millennials, remote work flexibility, and the short-term rental boom (e.g., Airbnb, Vrbo).[1][4] Timing is ideal amid rising natural disasters and disruptions, where add-ons like Cancel For Any Reason coverage address real pain points, as noted by CEO Fran Maier.[5] Favorable market forces include gig economy growth—its Uber/Rover-like model scales via independent providers—and demand for sustainable alternatives to buying/shipping gear, influencing the ecosystem by partnering with property managers (Guesty) and setting standards for niche marketplaces in childcare rentals.[4][5][7] As the #1 player, it challenges competitors by prioritizing verified quality over generic rentals.[2][3][7]
BabyQuip is poised for accelerated global expansion, leveraging its 385,000+ reservations and Inc. recognition to add providers, destinations, and features like pet supplies or advanced insurance embeds.[5][6][7] Trends like AI-driven personalization, climate-resilient travel protections, and deeper short-term rental integrations will shape its path, potentially evolving it into a full family-travel logistics platform. Its provider-empowering model could amplify influence in the gig-travel economy, turning more "moms serving moms" into entrepreneurs while solidifying its role as the go-to for hassle-free family adventures—proving tech can truly lighten the parental load.[1][7][9]
BabyQuip has raised $4.4M in total across 2 funding rounds.
BabyQuip's investors include Julie Castro Abrams, Alex Waislitz, 2.12 Angels, Amino Capital, Comcast Ventures, Goodwater Capital, LvlUp Ventures, Osney Capital, Precursor Ventures, Quake Capital, Rostrum Capital, Startup Capital Ventures.
BabyQuip has raised $4.4M across 2 funding rounds. Most recently, it raised $3.4M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 26, 2022 | $3.4M Seed | — | Julie Castro Abrams, Alex Waislitz | Announced |
| Apr 1, 2018 | $1M Seed | — | 2.12 Angels, Amino Capital, Comcast Ventures, Goodwater Capital, LvlUp Ventures, Osney Capital, Precursor Ventures, Quake Capital, Rostrum Capital, Startup Capital Ventures, Structure Capital, Anil Advani, Jinesh Patel, TIM Griffin, Tuoc Luong, 8VC, Cynthia Ringo, For Good Ventures, Hoda Eydgahi, Joanna Rees, Kapor Capital, Moment Ventures, Revolution, GWC Innovator Fund, Stanford | Announced |
