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Based in Austin, Texas, Backtracks is a B2B software company that provides hosting, analytics, and advertising attribution tools for podcast publishers and advertisers. The platform processes anonymized listener data to measure audience behavior and track ad performance, having analyzed over 40 billion minutes of audio content across thousands of active podcasts. Operating on a subscription software-as-a-service (SaaS) model, the company serves media agencies, audio creators, and enterprise clients in sectors such as entertainment, hospitality, and travel. Currently functioning with a team of between 1 and 10 employees, the startup raised a $2.1 million seed funding round in 2019 led by Moonshots Capital, with additional participation from Capital Factory, Sputnik ATX, and Next Coast Ventures to fund ongoing product innovation and strategic hiring. Backtracks was originally founded in 2016 by co-founders Jonathan Gill and Kevin Wright.
Backtracks has raised $2.1M across 1 funding round.
Backtracks has raised $2.1M in total across 1 funding round.
Backtracks has raised $2.1M in total across 1 funding round.
Backtracks's investors include Kelly Perdew, Bull Creek Capital, Capital Factory, Kli Capital, Michael Smerklo, Sputnik ATX.
Backtracks has raised $2.1M across 1 funding round. Most recently, it raised $2.1M Seed in May 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 30, 2019 | $2.1M Seed | Kelly Perdew | Bull Creek Capital, Capital Factory, KLI Capital, Michael Smerklo, Sputnik ATX | Announced |
