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Balancy is a Limassol, Cyprus-based software company that provides a no-code LiveOps and monetization platform for mobile game developers. The business operates a business-to-business software-as-a-service model, allowing product managers to remotely configure in-game offers, manage game balance, and execute A/B testing without requiring engineering resources or application updates. The enterprise generates revenue through a tiered subscription structure combined with a monthly active user fee, operating with up to 50 employees after raising $700,000 in seed funding to date. The software platform targets mobile gaming studios and serves a client roster that includes Hot Siberians, Playkot, and Pixel Federation, with one customer reporting a 37 percent conversion increase and a 50 percent increase in average revenue per paying user. Balancy was founded in 2020 by chief executive officer Pavel Ignatov alongside co-founders Andrei Apanasik and Julia Iljuk.
Balancy has raised $700K across 1 funding round.
Balancy has raised $700K in total across 1 funding round.
Balancy has raised $700K in total across 1 funding round.
Balancy's investors include DreamIt Ventures.
Balancy is a technology company providing a LiveOps and monetization platform for game developers. It offers an all-in-one control center for launching LiveOps events, monitoring performance, managing content, and optimizing monetization to accelerate game development and maximize lifetime value (LTV) for players. Balancy serves game studios by solving challenges in content delivery, A/B testing, secure cloud storage, integrations with BI and MMP tools, automated code generation, IAP validation, and free CDN storage, enabling non-technical teams to handle operations without overburdening developers.[3][5][6]
The platform drives growth by streamlining workflows for complex features like chests, boosters, quests, and monetization experiments in games such as merge titles, with strong client testimonials highlighting time savings, error reduction, and rapid iteration.[3]
Balancy emerged as a specialized platform in the gaming ecosystem, with its founding details not explicitly dated in available sources but tied to recent seed funding of $700K on March 12, 2024, indicating early-stage momentum.[6] It positions itself as a LiveOps solution born from the need to empower game product teams to scale operations independently, as evidenced by client stories of integrating it to revolutionize prototyping, deployment, and monetization testing.[3][5]
Pivotal early traction includes adoption by studios praising its remote configuration for complex LiveOps, content management, and fraud protection, transforming how teams prototype dynamic features and experiment without dev bottlenecks—humanizing Balancy as a developer-friendly innovator in a fast-paced industry.[3]
Balancy stands out in game development tools through these key strengths:
Balancy rides the surging wave of live-service gaming and LiveOps, where games like Fortnite and merge titles demand constant content updates, personalization, and monetization tweaks to retain players amid rising user acquisition costs. Its timing aligns perfectly with the explosion of mobile and cross-platform games, where tools reducing dev dependency are critical as studios scale amid talent shortages.[3][5]
Market forces favoring Balancy include the shift to data-driven operations—unified analytics, A/B testing, and fraud prevention capitalize on gaming's $180B+ market, while cloud/CDN efficiencies lower barriers for indie and mid-tier studios. It influences the ecosystem by democratizing advanced ops, enabling faster iteration, and boosting LTV, much like Unity or Firebase did for broader dev tools.[3]
Balancy's trajectory points to expanded adoption in live-service and hybrid-casual games, with its $700K seed fueling platform enhancements like deeper AI-driven personalization and broader engine integrations.[6] Trends such as Web3 gaming, hyper-casual evolution, and regulatory scrutiny on IAP will shape it—positioning Balancy to lead in compliant, efficient monetization.
Its influence may evolve from niche LiveOps enabler to ecosystem staple, empowering more studios to prioritize creativity over ops grind. As the all-in-one control center for game ops, Balancy exemplifies how targeted tech injects innovation into gaming's high-stakes growth engine.[3][6]
Balancy has raised $700K across 1 funding round. Most recently, it raised $700K Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $700K Seed | — | Dreamit Ventures | Announced |
