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§ Private Profile · Los Angeles, CA, USA
Skincare technology platform providing custom skincare solutions for unique skin needs, leveraging algorithms and esthetician expertise.
Beauty By Design is a Los Angeles, California-based technology company that operates a vertically integrated, direct-to-consumer personalized skincare platform targeting consumers seeking customized health and beauty solutions. The enterprise utilizes a proprietary ingredient algorithm combined with the professional expertise of licensed estheticians to analyze user-submitted selfies and comprehensive digital questionnaires. This dual-layered analysis allows the business to recommend and formulate highly specific skincare routines from a database of over 10,000 possible product combinations, which include proprietary cleansers, moisturizers, and targeted treatments. To scale its prescriptive commerce model, the organization has raised $3.3 million in seed funding from a syndicate of institutional investors. Notable financial backers participating in the company's capitalization include Resolute Ventures, Lerer Hippeau, Crosscut Ventures, and Mucker Capital. Beauty By Design was officially founded in 2017 by chief executive officer Vivek Agarwal.
Beauty By Design has raised $2.0M across 1 funding round.
Beauty By Design has raised $2.0M in total across 1 funding round.
Beauty By Design has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in February 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2018 | $2M Seed | Resolute Ventures | 75 & Sunny, Accel, DST Global, Index Ventures, Jonathan Golden, Northzone, Obvious Ventures, SciFi VC, TenOneTen Ventures, Tiger Global Management, Union Square Ventures, Venrock, Evan Williams, JON Moulton, TIM Kendall, Ludlow Ventures, Troy Capital Partners | Announced |
Beauty By Design is a vertically integrated brand and platform delivering hyper-personalized skincare through conversational commerce, solving the common challenge women face in selecting effective products.[1][3] It employs licensed estheticians for customized recommendations, targeting consumers seeking tailored skincare solutions via a branded, curated platform.[4]
The company serves individual beauty consumers, particularly women frustrated with generic skincare options, by offering personalized regimens that eliminate guesswork.[3][4] While specific growth metrics are unavailable, its presence on tech job platforms like Wellfound and Built In LA indicates momentum in the digital beauty tech space.[1][3]
Beauty By Design emerged as a tech-enabled solution to the longstanding problem of mismatched skincare purchases, leveraging a vertically integrated model with licensed estheticians for expert personalization.[3][4] Specific founders, founding year, or early traction details are not detailed in available sources, though its operations align with Los Angeles-based innovation in beauty tech.[3]
The platform's backstory centers on bridging traditional esthetician expertise with conversational commerce, creating a branded ecosystem for curated skincare—distinct from physical salons or spas that appear under similar names.[1][4]
(Note: Search results show conflicting profiles, including small salons/spas; this analysis prioritizes the tech platform descriptions from Wellfound and Built In LA as most aligned with "technology company."[1][3])
Beauty By Design rides the wave of personalized beauty tech, where AI-driven and expert-led customization meets conversational AI commerce, amid rising demand for direct-to-consumer wellness solutions.[1] Timing aligns with post-pandemic shifts toward at-home skincare personalization, fueled by e-commerce growth and consumer skepticism of mass-market products.[3][4]
Market forces like expanding digital health/beauty sectors favor it, as vertical integration counters fragmented competitors. It influences the ecosystem by normalizing esthetician-tech hybrids, potentially accelerating adoption of conversational tools in non-tech industries like beauty.[1][4]
Beauty By Design is poised to scale its platform amid booming personalized skincare demand, potentially integrating AI for broader esthetician scalability. Trends like conversational AI and clean beauty formulations will shape its path, evolving its influence from niche curator to ecosystem leader. As a vertically integrated player, it could redefine consumer skincare access, tying back to its core mission of expert-driven personalization in a guesswork-free world.[1][3][4]
Beauty By Design has raised $2.0M in total across 1 funding round.
Beauty By Design's investors include Resolute Ventures, 75 & Sunny, Accel, DST Global, Index Ventures, Jonathan Golden, Northzone, Obvious Ventures, SciFi VC, TenOneTen Ventures, Tiger Global Management, Union Square Ventures.