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Based in London, United Kingdom, BEPPS Snacks is a consumer packaged goods company that produces health-focused, plant-based puffed snacks manufactured primarily from black-eyed peas. The enterprise formulates a variety of gluten-free and vegan-friendly snack alternatives designed to deliver high protein and fiber content while remaining strictly under 100 calories per individual package. Operating through both direct-to-consumer e-commerce channels and major retail partnerships, the brand initially scaled its commercial operations by launching its core product lines across 479 Tesco supermarket locations. The organization subsequently expanded its physical retail footprint by securing distribution in 300 Sainsbury's stores for its compliant flavor profiles. To support this ongoing market expansion, the business attracted financial backing from prominent food and beverage industry investors, including Vita Coco executive Giles Brook. BEPPS Snacks was officially founded in 2018 by entrepreneur Eve Yankah.
BEPPS Snacks has raised $550K across 1 funding round.
BEPPS Snacks has raised $550K in total across 1 funding round.
BEPPS Snacks has raised $550K in total across 1 funding round.
BEPPS Snacks's investors include Ascension Ventures (UK), Anya Ruvinskaya.
BEPPS Snacks has raised $550K across 1 funding round. Most recently, it raised $550K Seed in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $550K Seed | — | Ascension Ventures (uk), Anya Ruvinskaya | Announced |
BEPPS Snacks is a UK-based food company producing healthy snacks made from black-eyed peas, pulses, and grains, such as popped chickpea snacks, puffed vegan cheese flavor packs, and variety boxes.[1][2][4] It targets health-conscious consumers seeking gluten-free, vegan-friendly, low-calorie (90 kcal per serving), low-GI alternatives to traditional snacks, solving the problem of indulgent yet nutritious snacking options in the "free-from" category.[2][4][6] With total funding of $549.8K and early traction as the UK's first brand heroing black-eyed peas for their protein and fiber content, the company emphasizes a "PeasWithPurpose" mission integrating charity outreach, though its primary entity dissolved in June 2025.[1][5]
Founded in 2017 or 2018 by Eve Yankah, BEPPS Snacks emerged from London, UK, with headquarters at The Print Rooms, 164-180 Union Street.[1][3][2] The idea centered on innovating snacks around black-eyed peas—a nutrient-rich ingredient often overlooked—creating the UK's pioneering peas, pulse, and grain healthy snack brand.[2][3][4] Early pivotal moments included developing mainstream puffed snacks in three flavors, gaining visibility as the fastest-growing healthy crisps brand in the UK's free-from sector, and securing modest funding amid a small team of 1-10 employees.[1][2][6] A related entity, BEPPS SNACKS LIMITED (company number 15253015), was incorporated in November 2023 for other food services but dissolved on 24 June 2025.[5]
BEPPS Snacks operates in the food & beverage sector with ecommerce elements, not as a technology company—contradicting the query's premise—focusing on consumer goods innovation amid rising demand for plant-based, functional snacks.[1][2] It rides trends like veganism, gluten-free diets, and sustainable pulses, fueled by health-conscious consumers and UK free-from market growth (e.g., fastest-growing healthy crisps brand).[4][6] Timing aligns with post-pandemic wellness booms and pea protein popularity, though dissolution signals challenges from competition (e.g., Starwest Botanicals, Stash Tea).[1][5] Its influence remains niche, highlighting pulse-based snacks' potential in ecommerce-driven food ecosystems without broader tech disruption.[1][2]
Post-dissolution of its main entity in June 2025, BEPPS Snacks faces an uncertain path—potentially rebranding, pivoting via new filings, or ceasing operations amid modest funding and small scale.[1][5] Trends like pea protein expansion and free-from demand could revive it if Eve Yankah relaunches, but competition and funding needs loom large.[3][6] Its legacy underscores niche innovation in healthy snacking, influencing UK brands to prioritize pulses and purpose, though without tech roots, broader ecosystem impact stays limited—echoing its origin as a flavorful, feel-good challenger in a crowded market.[2][4]
