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Best Day Brewing produces craft non-alcoholic beers designed for an active lifestyle. The company employs an innovative full fermentation method, a more technically involved process that aims to preserve authentic beer flavor profiles while removing alcohol. This approach ensures their offerings maintain taste integrity, utilizing premium, non-GMO, and vegan ingredients in their brewing process to deliver a high-quality product.
The company was founded by Tate Huffard, who was inspired by his passion for an active Northern California lifestyle, including activities like surfing and skiing. Recognizing a need for beverages that aligned with a commitment to these pursuits without the effects of alcohol, Huffard established Best Day Brewing to provide flavorful non-alcoholic options. This insight led to the creation of beers that support individuals’ desire to fully engage in their passions.
Best Day Brewing caters to a growing demographic of consumers who seek to enjoy the taste and social experience of craft beer while maintaining an alcohol-free lifestyle. Their vision is centered on crafting the world's best-tasting non-alcoholic beers, enabling "doers everywhere" to embrace every moment without compromise. The company supports individuals who prioritize active living and wish to participate fully in social occasions with a satisfying beverage choice.
Best Day Brewing has raised $10.0M across 1 funding round.
Best Day Brewing has raised $10.0M in total across 1 funding round.
Best Day Brewing has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series B in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2024 | $10M Series B | — | Arrive, Beckett Layne Ventures, BITKRAFT Ventures, E1 Ventures, Griffin Gaming Partners, Insight Partners, Koch Fund, Lakeside Capital, Lightspeed Venture Partners, Partners Resolute, Predictive VC, Henry Fertik, Kevin Colas, Rashaun Williams | Announced |
Best Day Brewing has raised $10.0M in total across 1 funding round.
Best Day Brewing's investors include Arrive, Beckett Layne Ventures, BITKRAFT Ventures, E1 Ventures, Griffin Gaming Partners, Insight Partners, Koch Fund, Lakeside Capital, Lightspeed Venture Partners, Partners Resolute, Predictive VC, Henry Fertik.
Best Day Brewing is America's fastest-growing non-alcoholic craft beer brand, producing premium, flavorful beers brewed traditionally then dealcoholized to retain full craft taste without alcohol.[1][3][6] It serves health-conscious consumers, "sober curious" individuals, mindful drinkers, and beer enthusiasts seeking alcohol-free options for active lifestyles, available nationwide at retailers like Whole Foods, Trader Joe's, Target, and online.[1][3][6] The company solves the problem of subpar non-alcoholic beers by delivering complex flavors in styles like Hazy IPA, West Coast IPA, Kölsch, Electro-Lime, and limited editions, fueling growth with $22.5M in 2024 funding for product expansion and U.S. distribution now spanning 35 states.[3]
Founded in 2021 (with some sources noting 2022 operations), Best Day Brewing was started by Tate Huffard, who lacks a traditional beer industry background but drew inspiration from his 2011 move to Northern California.[2][3] There, he embraced an active lifestyle of surfing, skiing, trail running, mountain biking, live music, and craft beer culture, sparking the idea for high-quality non-alcoholic alternatives that match beer's community and ritual without alcohol's downsides.[2] The brand's name and motto "Best Day Yet" stem from Huffard's personal ethos with his wife—a forward-looking optimism celebrating life's moments—which became the company's foundation.[2][4] Early milestones include assembling a talented team, running first payroll, rapid retail expansion, and securing $22.5M in funding from new and existing investors in 2024, marking pivotal traction in the non-alcoholic boom.[2][3]
Best Day Brewing rides the explosive trend of mindful drinking and non-alcoholic beverages, fueled by shifting consumer behaviors toward "Cali-sober," sober-curious, and health-focused choices amid rising wellness awareness.[3] Timing is ideal in a market where non-alcoholic beer sales are booming, with Best Day pioneering premium quality to elevate the category beyond past watery options, capturing beer enthusiasts via authentic craft taste.[1][2][3] Favorable forces include expanded retail distribution, investor confidence ($22.5M raise), and cultural shifts prioritizing active lifestyles and alcohol moderation, positioning it as a category leader influencing how brands redefine "drinking" for broader, inclusive enjoyment.[3][6]
Best Day Brewing is primed for dominance in non-alcoholic craft beer, leveraging its funding to accelerate product innovation (e.g., more flagships like Galaxy Ripple) and nationwide expansion beyond 35 states.[3][6] Trends like sustained sober-curious growth, premiumization in beverages, and e-commerce/subscription models will propel it, potentially capturing more shelf space at key retailers and building a loyal "Club Best Day" community.[3][6] Its influence may evolve by setting quality benchmarks, inspiring competitors, and embedding "Best Day Yet" optimism into everyday rituals—ensuring every pour pioneers a freer, fuller future of drinking, true to its origins in active, present living.[2][4]
