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Betabrand has raised $38.5M across 5 funding rounds.
Key people at Betabrand.
Betabrand has raised $38.5M in total across 5 funding rounds.
Betabrand is a San Francisco-based online clothing retailer and technology platform that designs and sells crowdsourced athleisure and fashion apparel. The retail company has raised approximately $35 million in total venture funding and reached $35 million in annual revenue by the end of 2017. Operating primarily in the women's workwear and athleisure markets, the firm utilizes open innovation to develop unique functional items like its flagship Dress Pant Yoga Pants. The enterprise is backed by notable institutional investors, including Foundry Group, Morgan Stanley, and O'Reilly AlphaTech Ventures. Over its lifecycle, the business has generated an estimated $300 million in overall sales by integrating interactive video commerce and live shopping features into its consumer community platform. Betabrand was originally founded as Cordarounds in 2005 by founders Chris Lindland and Rence Winetrout before officially rebranding in 2010.
Betabrand has raised $38.5M across 5 funding rounds. Most recently, it raised $15.0M Other Equity in October 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 21, 2015 | $15M Venture Round | — | Foundry Group, Morgan Stanley | Announced |
| Sep 1, 2015 | $15M Series C | — | Foundry Group, Techstars | Announced |
| Nov 1, 2012 | $7M Series B | Foundry Group | Techstars | Announced |
| Apr 27, 2011 | $1.3M Series A | Mark Jacobsen | Morado Ventures | Announced |
| Dec 1, 2009 | $220K Seed | — | YES VC | Announced |
Key people at Betabrand.
Betabrand has raised $38.5M in total across 5 funding rounds.
Betabrand's investors include Foundry Group, Morgan Stanley, Techstars, Mark Jacobsen, Morado Ventures, Yes VC.
Betabrand is a direct‑to‑consumer fashion company best known for community‑driven, rapidly iterated apparel (notably Dress Pant Yoga Pants) that blends novelty marketing with pragmatic work/travel clothing, built around a crowdsourced design and voting model led from San Francisco by founder Chris Lindland.[1][5]
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech & Retail Landscape
Quick Take & Future Outlook
Quick take: Betabrand is a pioneering DTC apparel experiment that turned crowdsourced design, rapid product iteration, and playful marketing into a repeatable business model—its future will hinge on converting viral hits into steady, higher‑margin customer relationships while preserving the community engine that made it scalable.[3][5]