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Better Agency has raised $8.0M across 1 funding round.
Key people at Better Agency.
Better Agency has raised $8.0M in total across 1 funding round.
Better Agency is a Mesa, Arizona-based software company that provides a cloud-based agency management system and customer relationship management platform for independent insurance agencies. Operating under a business-to-business software-as-a-service model, the platform consolidates sales, policy renewals, claims processing, and client communications into a single unified workflow. The insurtech startup operates with fewer than 25 employees and generates under $5 million in annual revenue while serving thousands of independent insurance agents across the United States. Better Agency has secured $10.1 million in total venture funding, including an $8 million Series A round backed by recognizable investors such as Teamworthy Ventures, ManchesterStory Group, and PHX Venture Partners. The company has also expanded its technological capabilities through a strategic transaction involving the insurance technology firm GloveBox. The enterprise was founded in 2019 by Will Shaw, Nicholas Ayers, and Jordan Hatch.
Key people at Better Agency.
Better Agency has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $8M Series A | Teamworthy Ventures | Brand Foundry Ventures, Dave Knox, Jonathan Crystal, ManchesterStory, Gregg Scoresby | Announced |
Better Agency has raised $8.0M in total across 1 funding round.
Better Agency's investors include Teamworthy Ventures, Brand Foundry Ventures, Dave Knox, Jonathan Crystal, ManchesterStory, Gregg Scoresby.
Better Agency is a SaaS portfolio company offering an all-in-one, sales-driven CRM and agency management system (AMS) tailored for independent property and casualty (P/C) insurance agents.[1][2][3] It provides over 100 automated campaigns for lead management, sales pipelines, service requests, renewals, claims handling, and client retention, integrating texting, email, document storage, and commission tracking to streamline operations across multiple systems.[1][3][4] The platform serves independent insurance agencies by solving fragmented workflows, enhancing prospect follow-ups, and boosting retention through done-for-you automations like Google review, cross-selling, and renewal campaigns, with recent growth evidenced by $10.1M in total funding including an $8M Series A round.[1][2]
Better Agency was founded in 2019 and is headquartered in Mesa, Arizona (with some sources listing Greer, Arizona).[1][2] Limited public details exist on the founders or their backgrounds, but the company emerged to address pain points for independent insurance agents managing sales, service, renewals, and claims across disjointed tools.[2][3] Early traction likely stemmed from its focus on automation for high-volume tasks, leading to a Series A funding round and integrations like Zapier for customization, positioning it as a modern alternative to legacy systems.[1][3]
Better Agency rides the insurtech wave of digital transformation in the $1T+ property and casualty insurance sector, where independent agents—handling 80%+ of U.S. P/C policies—face outdated, siloed systems amid rising digital expectations from clients.[1] Its timing aligns with post-pandemic shifts to remote sales, automation demands, and data-driven retention, fueled by market forces like carrier consolidation and AI-enhanced quoting.[3][4] By empowering agencies with affordable ($299/month starting), scalable tools versus enterprise giants like Applied or Insurity, it democratizes tech access, influences the ecosystem through partnerships and Zapier extensibility, and supports agent productivity in a competitive landscape.[1][2]
Better Agency's momentum—bolstered by $10M+ funding—positions it for expansion into advanced AI analytics, deeper carrier integrations, and mobile enhancements to capture more of the 30K+ U.S. independent agencies.[2][4] Trends like embedded insurance, regulatory pushes for digital compliance, and generative AI for personalized campaigns will shape its path, potentially evolving it into a full insurtech suite. As agencies prioritize retention amid softening markets, Better Agency could significantly amplify its influence, transforming fragmented operations into scalable growth engines and solidifying its edge over legacy competitors.[1][3]
