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§ Private Profile · Boston, MA, USA
Mobile veterinary care provider offering in-home and telemedicine services for dog and cat owners, focused on stress-free pet care.
Boston, Massachusetts-based BetterVet provides mobile veterinary care and telehealth services directly to pets' homes through a proprietary digital scheduling application. Prior to abruptly ceasing operations in early 2025, the enterprise scaled to approximately 123 employees and treated over 250,000 pets across more than 30 major United States metropolitan areas. The venture-backed company generated revenue through fee-for-service house calls, virtual video consultations, and recurring wellness subscriptions, ultimately securing $40 million in total funding to support its post-pandemic national expansion efforts. In October 2024, the platform merged with competitor The Vets, an at-home pet care provider established by Daniel Sagis, Dori Fussmann, and Shmuel Chafets, to consolidate their respective market shares and expand service coverage. BetterVet was founded in 2020 by Bruce Rosengard, Carolina Rosengard, and former American Veterinary Medical Association president Dr. John de Jong.
BetterVet has raised $40.0M across 1 funding round.
BetterVet has raised $40.0M in total across 1 funding round.
BetterVet is a technology-enabled mobile veterinary care provider that delivers in-home pet services and telemedicine, offering wellness exams, diagnostics, vaccinations, and end-of-life care directly in pets' homes to reduce stress for animals and owners.[1][2][4] Founded in 2020 and headquartered in Boston, Massachusetts, it serves pet owners seeking convenient, high-quality care, having raised $58.93M in funding, with the latest $1M convertible note just 10 days ago as of recent data.[1] The company recently merged with The Vets in October 2024, expanding its at-home services, geographical reach, and tech innovations under The Vets brand in a $123B U.S. pet care market.[3]
BetterVet's growth momentum includes a $40M raise in 2022 to scale its concierge-style model powered by proprietary tech, recent rebranding with an enhanced website and app for better user experience, and a "WHOLE Pet" philosophy emphasizing five elements of pet wellbeing created by its veterinarians.[2][5][1]
BetterVet was founded in 2020 in Boston by co-founder and CEO Bruce Herzfelder, emerging amid rising demand for convenient pet care post-pandemic, leveraging home visits, telehealth, and technology to make veterinary services more accessible.[1][2][4] The idea stemmed from recognizing the stress of traditional clinic visits for pets and owners, positioning BetterVet to deliver "world-class medicine" in-home with doctor-nurse teams.[5] Early traction built through funding from investors like Alta Partners and Target Global, culminating in a $40M round for network expansion and a pivotal merger with The Vets—founded in 2021 by Daniel Sagis, Dori Fussmann, and Shmuel Chafets—in October 2024, combining strengths in at-home care and tech to serve 85 million U.S. pets.[1][3][5]
BetterVet rides the pet tech and telehealth boom, tapping into a $123B U.S. market where 70% of households own pets (85M animals), driven by post-pandemic preferences for at-home services and tech integration in healthcare.[3] Timing aligns with veterinary shortages, rising pet humanization, and digital health trends, where mobile models reduce clinic overload and improve outcomes via convenience—much like human telehealth's rise.[1][2] Market forces like investor interest (e.g., Target Global's healthcare focus) and mergers amplify scale, influencing the ecosystem by setting standards for hybrid vet care, patenting innovations, and inspiring competitors in stress-free pet wellness.[1][3][5]
Post-merger with The Vets, BetterVet is poised for aggressive U.S. expansion under a unified brand, leveraging combined tech and networks to dominate at-home pet care amid ongoing vet shortages and pet spending growth.[3] Trends like AI diagnostics, personalized wellness via "WHOLE Pet" principles, and further telehealth patents will shape its path, potentially capturing more of the $123B market through broader coverage and innovations.[1][2] Its influence may evolve from niche mobile provider to ecosystem leader, redefining accessible vet care and strengthening pet-family bonds, building directly on its mission to deliver the best healthcare experience for pets, parents, and providers.[4][2]
BetterVet has raised $40.0M in total across 1 funding round.
BetterVet's investors include Alta Partners, Bruce Herzfelder.
BetterVet has raised $40.0M across 1 funding round. Most recently, it raised $40.0M Series A in November 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2022 | $40M Series A | Alta Partners, Bruce Herzfelder | — | Announced |