Blue Flag Partners

Blue Flag Capital is a hospitality real estate private equity firm focused on acquiring, developing, and repositioning hospitality assets. The firm creates distinctive boutique hotel experiences by integrating design-driven, culture-led strategies to revitalize properties. It enhances guest experiences and establishes unique destinations through thoughtful property transformation.

Founded in 2019 by Jason Brown and Brad Guidi, Blue Flag Capital emerged from an insight into reimagining hospitality. Brown and Guidi recognized a market need for properties offering more than standard accommodations, aiming to infuse developments with unique character. Their combined expertise guides the firm’s strategy in transforming valuable assets.

Blue Flag Capital's properties attract discerning travelers seeking authentic, curated experiences. The firm’s long-term vision is to rediscover the "soul in hospitality," delivering properties that are aesthetically compelling and deeply integrated into local communities. This approach seeks to elevate standards for experiential travel.