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Key people at Bonafide.
Bonafide was founded in 1981 by Mike Greenfield (CEO and Co-Founder).
Based in Thousand Oaks, California, Bonafide Medical Group develops cloud-based healthcare information technology software specializing in enterprise resource planning systems for durable and home medical equipment providers. The company provides software licenses for comprehensive platforms that integrate inventory control, billing, and order processing to manage complex business workflows across the institutional healthcare supply chain. In 2018, the organization launched a dedicated ordering platform featuring clinical algorithms and inventory tracking, followed by the 2022 introduction of patient-centric tools designed to closely monitor patient eligibility dates. Bonafide expanded its corporate structure and operational footprint in 2019 by officially consolidating with Next Level11 and Next Project11 to deliver its specialized healthcare facility portals to acute care centers, long-term care facilities, hospices, and nursing homes. The enterprise was originally founded in 1981 to service the broader medical equipment and supply sector.
Bonafide Wealth Management AG is a specialized European investment firm managing approximately CHF 100 million ($120 million) in assets, focused exclusively on publicly listed companies across the fish and seafood value chain.[1][5] As a UCITS and AIF fund manager with over 10 years of expertise, its mission centers on unlocking growth potential in this dynamic sector while prioritizing sustainability, including alignments with UN Sustainable Development Goals like Zero Hunger, Life Below Water, and Climate Action.[1][2] The firm's investment philosophy emphasizes long-term success through active management, norm-based screening (e.g., UN Global Compact), and engagement to improve portfolio companies' environmental impacts such as greenhouse gas emissions, water use, and biodiversity.[2] Key sectors are narrowly defined: fish and seafood as a sustainable protein source, with a global portfolio of blue-chip names; it avoids areas like US aquaculture due to insufficient frameworks.[5] Bonafide impacts the startup and broader ecosystem indirectly by channeling capital into established public firms, fostering sector growth amid rising demand for sustainable proteins.[1][5]
Notable funds include Bonafide Investment Fund - Best Catches I (launched 2019, Article 8 under SFDR) and HBC II-NOK, targeting institutional investors with equity strategies.[2][6]
Bonafide Wealth Management AG emerged from over a decade of industry experience in the fish and seafood sector, evolving into a dedicated asset manager for specialized UCITS and AIF funds.[1] While exact founding year details are not specified, its funds like Best Catches I were issued in May 2019, managed in partnership with IFM Independent Fund Management AG.[2] Key figures include Philipp Hammerli, who represents the firm publicly and highlights its global perspective on sector opportunities.[5] The firm's focus has sharpened on sustainable investing in public seafood equities, building a portfolio avoiding controversial areas like certain US aquaculture ventures, amid growing emphasis on ESG factors.[2][5] Early traction stems from its niche expertise, positioning it as a go-to for investors seeking exposure to seafood's growth without broad market volatility.[1]
(Note: A separate US-based Bonafide, a DME/HME software provider founded in 1981 and acquired by WellSky in October 2024, offers unrelated enterprise workflow tools but does not match the query's investment context.[3])
Bonafide rides the wave of sustainable investing and alternative proteins, capitalizing on seafood's role as a low-emission, high-demand food source amid climate pressures and protein diversification trends.[1][2] Timing aligns with EU regulatory pushes like SFDR Article 8 classification and stricter sustainability rules, plus global events like ICES cod catch recommendations, enhancing appeal for ESG-focused capital.[2][5] Market forces favoring it include rising aquaculture innovation (e.g., in Norway), tariff dynamics on imports, and supply chain shifts like algae oil—though US opportunities lag due to policy gaps.[5] It influences the ecosystem by directing funds to public innovators, promoting biodiversity and water stewardship in a sector vital for food security, without direct startup incubation.[1][2]
Bonafide is poised to expand its ~CHF 100M AUM as seafood demand surges with population growth and sustainability mandates, potentially launching new funds or deepening engagements in high-potential regions like Norway or Asia.[1][5] Trends like tougher EU fishing rules, green bonds in salmon farming, and PAI-focused investing will shape its trajectory, amplifying influence in blue economy transitions.[2][5] Its niche could evolve toward broader blue tech if US frameworks improve, solidifying its role as a strategic gateway to resilient, protein-rich portfolios—echoing its core promise of bringing fish into diversified investments.[1]
Bonafide was founded in 1981 by Mike Greenfield (CEO and Co-Founder).
Key people at Bonafide.
