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§ Private Profile · 7F, 508, Nonhyeon-ro, Gangnam-gu, Seoul, Republic of Korea, 06141
Brand aggregator and global commerce company that curates, manufactures, and sells K-Beauty and consumer brands internationally.
Boosters is a brand aggregator and global commerce company based in Seoul, South Korea, that acquires, manufactures, and scales emerging K-Beauty and consumer goods brands. The organization focuses on expanding small and medium-sized Korean brands internationally by providing operational funding, direct manufacturing support, and structured exit strategies for independent operators. Its portfolio of curated consumer products spans multiple retail categories, including skincare, fashion accessories, home goods, kitchen items, and pet supplies, featuring specific owned brands such as Laughing Charlie, Market Olsen, and Branden. Operating with a corporate workforce of 51 to 100 employees, the company has raised $10 million in initial investment funding to support its core aggregation business model and international market expansion, particularly targeting consumer regions like Taiwan. Boosters was founded in 2019 and is currently led by President Choi Yoon Ho.
Boosters has raised $10.0M across 1 funding round.
Boosters has raised $10.0M in total across 1 funding round.
Booster Robotics is a humanoid robotics company founded in 2023, focused on developing hardware and software platforms like humanoid robots, operating systems, and development tools to accelerate embodied intelligence.[1] It targets scientific research and education scenarios initially, serving developers, researchers, educators, and institutions by solving productivity challenges through robotics that promote global collaboration and innovation.[1] The company has shown strong growth momentum, including Series A funding led by Shenzhen Capital Group in 2023, a partnership with RoboCup, and the 2025 Ecosystem Summit launching products like the Booster K1 platform and initiatives for developers and education markets.[1]
Booster Robotics was established in 2023 by CEO Cheng Hao, who holds bachelor's and master's degrees from Tsinghua University.[1] The core team hails from Tsinghua Robot Control Lab and Tsinghua Hapheastus RoboCup Team, bringing 20 years of expertise in humanoid robots, software, chips, and commercialization.[1] Early traction included becoming an official RoboCup partner to boost embodied intelligence research and education, followed by Series A funding with reinvestments from Source Code Capital, Innoangel Fund, Minyin International, and Bi'an Times.[1] A pivotal moment was the October 2025 Ecosystem Summit, introducing key platforms and programs like "Hundred Cities, Ten Thousand Schools" for education.[1]
Booster Robotics rides the surging wave of embodied intelligence and humanoid robotics, a trend fueled by AI advancements enabling robots to interact physically with environments.[1] Timing is ideal amid global pushes for automation in research and education, where labor shortages and productivity demands amplify market forces like AI chip progress and developer ecosystems.[1] By partnering with RoboCup and launching developer tools, it influences the ecosystem by democratizing access, fostering global collaboration, and accelerating from prototypes to scalable deployments in high-impact sectors.[1]
Booster Robotics is poised for expansion beyond research into commercial applications, with mass production and ecosystem programs driving adoption in education and beyond.[1] Trends like multimodal AI integration and cost reductions in robotics will shape its path, potentially evolving its influence through broader developer networks and international competitions.[1] As a 2023 entrant with elite backing, it exemplifies how focused platforms can propel humanoid tech from labs to productivity tools, tying back to its mission of global developer unity for transformative change.[1]
Boosters has raised $10.0M in total across 1 funding round.
Boosters's investors include Balderton Capital, Crossbeam Venture Partners, FJ Labs, Base Investment, DS Asset Management, Korea Omega Investment, Partech, S&S Investment, Tekton Ventures.
Boosters has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $10M Series A | — | Balderton Capital, Crossbeam Venture Partners, FJ Labs, Base Investment, DS Asset Management, Korea Omega Investment, Partech, S&S Investment, Tekton Ventures | Announced |