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§ Private Profile · Los Gatos, CA, USA
SaaS platform providing an all-in-one ad management platform for media companies, focused on revenue management and ad sales.
Based in San Ramon, California, boostr develops an all-in-one advertising management platform that integrates customer relationship management, order management systems, and commission tracking capabilities for global media companies. The software-as-a-service business operates with a workforce of fewer than 25 employees and generates under $5 million in estimated annual revenue. To date, the enterprise has successfully raised $7 million in total venture funding to support the ongoing development of its omnichannel ad sales and revenue forecasting software. The organization utilizes backend infrastructure from Google Cloud, specifically leveraging Compute Engine, Kubernetes, and Dataflow, to power its complex data processing requirements. Additionally, the firm maintains a strategic partnership with DanAds to facilitate self-service advertising management and holistic revenue tracking across multiple digital channels. The technology company was founded in 2019 and is led by chief executive officer Patrick O'Leary.
boostr has raised $10.0M across 3 funding rounds.
boostr has raised $10.0M in total across 3 funding rounds.
Boostr is a New York-based technology company founded in 2015 that provides an all-in-one ad management platform for media companies, integrating CRM, OMS, and a proposal recommendation engine to streamline sales, operations, forecasting, and revenue management.[1][2][3][4][6] It serves media agencies and publishers worldwide, solving pain points like fragmented spreadsheets, inaccurate forecasts, and complex omnichannel ad sales by offering unified visibility, automation, and AI-driven insights—managing $10B in annual ad spend, automating 2,000+ workflows, and processing 1M+ integrations monthly across 130+ customers.[3][6] Boostr's growth includes $7M in funding, strategic partnerships like DanAds for self-service ads, and recent launches like BoostrIQ AI suite, enabling hyper-agile weekly releases post-cloud migration.[2][4]
Boostr emerged from founders with deep media industry experience who identified a critical gap: five years prior to their platform's development (around 2015), no comprehensive solution existed for media companies to manage ad sales effectively, forcing reliance on inadequate spreadsheets.[2] CEO Patrick O’Leary leads the team of entrepreneurs who built the platform from scratch to address these real-world challenges in revenue management.[1][2][4] Key milestones include a 2020s cloud migration to Google Compute Engine, Kubernetes, and Dataflow—delivered by Zazmic with zero downtime, 20% cost savings, and faster releases—plus 2024 integrations like DanAds and Mediaocean’s Prisma, alongside the BoostrIQ AI launch at their inaugural client event.[2][4][6]
Boostr stands out in ad management through purpose-built features for media complexity:
Boostr rides the wave of programmatic and self-service advertising growth, where media companies face omnichannel complexity amid rising ad spend fragmentation and AI demands for precise forecasting.[1][4][5] Its timing aligns with post-2020 cloud shifts and 2024 AI surges (e.g., BoostrIQ), capitalizing on market forces like direct/self-service channel convergence and need for data-driven revenue optimization in a $10B+ ad ecosystem it directly influences.[2][3][4] By enabling publishers to automate RFPs, integrate with giants like Mediaocean/DanAds, and outpace legacy tools, Boostr accelerates industry efficiency, reduces acquisition costs, and shapes scalable revenue models for global media amid digital ad market expansion.[4][6]
Boostr is poised for expansion by embedding more AI like AutoML for prospect grading and deepening partnerships to dominate revenue management as ad tech consolidates around unified, predictive platforms.[2][4] Trends like AI automation, omnichannel proliferation, and self-service ads will propel its trajectory, potentially scaling beyond 130 customers via global media adoption and further funding post-$7M raise.[3][4] Its influence may evolve from niche optimizer to industry standard, empowering media firms to thrive in data-rich, high-velocity markets—reinforcing its origin as the go-to fix for outdated ad sales chaos.[1][2]
boostr has raised $10.0M across 3 funding rounds. Most recently, it raised $7.0M Series A in July 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2020 | $7M Series A | Vocap Investment Partners | Aperiamventures, Bornschein & Keine Töchter, C2 Investment, Capnamic Ventures, Coelius Capital, Creandum, G20 Ventures, Glasswing Ventures, Iris Capital, Khosla Ventures, Kohala Ventures, KW Angel Fund, Math Capital, Pareto Holdings, Passion Capital, Samsung Next Ventures, SignalFire, Sinai Ventures, Sommet AB, Summit Partners, Trajectory Ventures, True Ventures, Vine Ventures LP, WGI Group, XSeed Capital, David Yaffe, Hugh Browne, Jason Katzer, Jennifer LUM, KIM Perell, Peter Read, Bill Wise, Jonathan Steinberg, Michael Kassan, Bertelsmann Digital Media Investments | Announced |
| Sep 1, 2018 | $2M Seed | — | Bdmi Bertelsmann Digital Media Investments, Mark Cuban | Announced |
| Oct 15, 2017 | $1M Seed | — | Bryan Goldberg, Jonathan Steinberg, Bertelsmann Digital Media Investments, Jonah Goodhart | Announced |
boostr has raised $10.0M in total across 3 funding rounds.
boostr's investors include Vocap Investment Partners, AperiamVentures, Bornschein & keine Töchter, C2Ventures, Capnamic Ventures, Coelius Capital, Creandum, G20 Ventures, Glasswing Ventures, Iris Capital, Khosla Ventures, Kohala Ventures.