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§ Private Profile · Atlanta, GA, USA
B2B SaaS e-commerce platform providing online storefronts and rental management for equipment rental companies, focused on blue-collar sectors.
Based in Seattle, Washington, BoxedUp is a B2B SaaS e-commerce platform that enables equipment rental companies to integrate online storefronts, inventory management, quote automation, and payment handling directly into their existing websites. The company initially focused on providing video equipment rentals for content creators before expanding its subscription-based software into the industrial, construction, and portable storage rental sectors across North America. The enterprise has raised approximately $5.15 million in total venture capital funding, which includes a $2.3 million seed round secured in 2022 from lead investors such as Collab Capital and Black Capital. After securing early corporate customers including Amazon and Google, the business was acquired by Omni~View in November 2025 to combine e-commerce capabilities with operational software for rental marketplaces. BoxedUp was founded in 2020 by former Amazon employee and chief executive Donald Boone.
BoxedUp has raised $7.2M across 3 funding rounds.
BoxedUp has raised $7.2M in total across 3 funding rounds.
BoxedUp has raised $7.2M in total across 3 funding rounds.
BoxedUp's investors include Slauson & Co..
BoxedUp has raised $7.2M across 3 funding rounds. Most recently, it raised $2.9M Seed in June 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 24, 2024 | $2.9M Seed | — | — | Announced |
| Mar 31, 2022 | $2.3M Venture Round | — | — | Announced |
| Mar 1, 2022 | $2M Seed | — | Slauson & CO. | Announced |
BoxedUp is a technology company building a rental commerce platform that streamlines equipment rental workflows for businesses. It offers an e-commerce storefront, inventory management, same-day delivery, invoice and payment processing, order management, and quote automation, serving sectors like events, heavy equipment, industrial, motion picture, sporting goods, storage, and tools.[1][2][4] The platform targets rental businesses by enabling 24/7 online booking, local pickup, nationwide delivery, and multi-location inventory tracking, solving operational inefficiencies in B2B equipment rentals.[1][2][4] Founded in 2019 and headquartered in Seattle (with operations noted in Atlanta), BoxedUp has shown early growth, securing over $20M in contracts within three months post-launch and raising a $2.3M Seed VC round.[1][3]
BoxedUp was founded in 2019 by Donald Boone (Co-founder & CEO) and two other Amazon alumni, initially as a rental service for camera kits targeting video conferences, virtual events, and remote work needs during the pandemic.[1][3] The idea emerged when Boone addressed media companies' struggles with poor remote video quality, testing camera kits and quickly landing clients like Blavity, NPR, Amazon, and Google after pitching to mainstream outlets.[3] Early operations involved stocking its own equipment and partnering with manufacturers for open-box or damaged items, but the company pivoted to a marketplace model aggregating listings from individual owners, local rental shops, and manufacturers to connect unused gear with content creators and businesses.[1][3] A pivotal moment came during the 2023 Hollywood Writers Strike, which tested resilience but helped identify new customer bases in ecommerce and industrial rentals.[2][3]
BoxedUp stands out in the equipment rental space through rental-specific features and seamless integration:
BoxedUp rides the wave of B2B ecommerce digitization in fragmented rental markets, where physical equipment often sits idle amid rising demand from content creation, events, and industrial ops.[1][3] Timing aligns with post-pandemic shifts to remote/hybrid work, ecommerce acceleration, and supply chain pressures—like the Hollywood Strike—pushing rentals online for efficiency.[2][3] Market forces favoring it include under-digitized sectors (e.g., tools, heavy equipment) ripe for API platforms, similar to how Shopify transformed retail, plus same-day logistics mimicking Amazon's speed.[1][3][4] By empowering small rental shops and owners with national reach, BoxedUp democratizes access to pro gear, influencing the ecosystem toward marketplace models that reduce ownership costs for creators and businesses.[1][3]
BoxedUp's momentum—$2.3M Seed from investors like Slauson & Co. and Outlander VC, plus rapid contract wins—positions it to expand engineering, operations, and fulfillment for nationwide scale.[1][3] Next steps likely include deeper API integrations, serial-level tracking, and category growth beyond video/industrial into events/sports, fueled by ecommerce trends and AI-driven inventory optimization.[1][4] As rental marketplaces mature, BoxedUp could shape B2B norms by blending Shopify-like ease with logistics muscle, evolving from niche video rentals to a full-spectrum platform if it navigates competition and scales vetted supplier networks.[1][3] This Seattle-born disruptor, born from pandemic ingenuity, exemplifies how tech unlocks idle assets in a circular economy.