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§ Private Profile · 450 N. Brand Blvd. Suite 600 Glendale, CA 91203, USA
Cloud-native PAM platform securing identities and privileges with just-in-time (JIT) and zero standing privileges (ZSP) for multi-cloud.
Based in Los Angeles, California, Britive develops a cloud-native privileged access management platform designed to secure identities and permissions across multi-cloud and software as a service environments. The enterprise software provides centralized visibility and just-in-time privilege grants to establish zero standing privileges, thereby minimizing potential attack surfaces without requiring agents, gateways, or proxies. The venture-backed startup has raised a total of $15 million in equity funding to date, which includes an initial $5.4 million seed round to accelerate its early market entry. Britive serves Fortune 100 enterprises across the technology, manufacturing, and automotive sectors while maintaining strategic integrations with major industry entities such as AWS, Snowflake, and Ping Identity. The organization's institutional financial backers include prominent venture capital firms like Crosslink Capital and Upfront Ventures. Britive was founded in 2018 by Art Poghosyan, Alex Gudanis, and Sameer Hiremath.
Britive has raised $36.0M across 3 funding rounds.
Britive has raised $36.0M in total across 3 funding rounds.
Britive is a cloud-native Privileged Access Management (CPAM) platform that provides dynamic, just-in-time (JIT) access controls for securing human and non-human identities across multi-cloud, hybrid, and on-premises environments.[1][2][4][5] It serves security teams, cloud operations, DevOps, and development groups by solving the challenges of static credentials and standing privileges, which increase breach risks in modern infrastructures; its agent-less, proxy-less SaaS model enforces Zero Standing Privileges (ZSP) through temporary, policy-driven authorizations, unifying access via a single dashboard and API-first integrations.[1][3][4][5][6] The platform has shown strong growth, with reported year-over-year revenue exceeding 300%, and supports use cases like compliance (e.g., SOC2, PCI), secrets management, and agentic AI identity security.[3][4][6]
Britive was founded by experts in cloud security and enterprise technology, including Art Poghosyan (Co-Founder & CEO), Alex Gudanis (Co-Founder & CTO), and Sameer Hiremath (Co-Founder, SVP of Product & GM), who drew from their experience in product development, security operations, and tech leadership to tackle access management gaps in dynamic cloud setups.[1][3] The idea emerged from frustrations with traditional PAM tools' inability to handle modern cloud dynamism—static, long-lived credentials fueling breaches and inefficiencies—prompting Britive's creation of a unified platform with patented JIT ephemeral access.[2][5] Early recognition came in 2021 as Cloud Security Startup of the Year, marking pivotal traction amid rising multi-cloud adoption.[7]
Britive rides the multi-cloud and hybrid explosion, where enterprises spread data across AWS, Azure, GCP, and on-prem, amplifying risks from sophisticated phishing and static access amid accelerating cloud adoption.[2][3][5] Timing is ideal as Zero Trust matures—post high-profile breaches—and regulations like NYDFS/PCI demand auditable ZSP; market forces favor its scalability over rigid legacy PAM, which struggles with DevOps speed and non-human identities (e.g., AI agents).[3][4][6] It influences the ecosystem by enabling secure innovation, unifying fragmented tools, and setting standards for dynamic PAM, helping firms accelerate cloud journeys without security trade-offs.[2][5][8][9]
Britive is poised for expansion with agentic AI and edge computing trends demanding ephemeral access at scale, potentially capturing more market share through partnerships and global compliance pushes.[4][6] Evolving threats and hybrid growth will amplify its JIT/ZSP edge, with influence growing via ecosystem integrations and metrics like 300%+ revenue signaling Series A/B funding or acquisition interest.[3] As cloud security consolidates, Britive's frictionless model positions it to redefine PAM, empowering teams to innovate securely in a breach-prone world—echoing its origins in fixing static access flaws.
Britive has raised $36.0M across 3 funding rounds. Most recently, it raised $21.0M Series B in March 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2023 | $21M Series B | Pelion Venture Partners | Crosslink Capital, Monarch Collective, SYN Ventures, Chris Cooper, Liberty Global Ventures, ONE WAY Ventures | Announced |
| May 1, 2021 | $10M Series A | Crosslink Capital | Bridge Angel Investors, Catapult Capital, Endeavor8, Monarch Collective, SYN Ventures, Rick Lewis, Drew Koven, Vernon Davis, ONE WAY Ventures, Upfront Ventures | Announced |
| Sep 1, 2020 | $5M Seed | Kara Nortman | Bridge Angel Investors, Catapult Capital, Endeavor8, Monarch Collective, Rick Lewis, Drew Koven, Vernon Davis, Andrew Peterson, Dave Cole, ONE WAY Ventures, SmartGate | Announced |
Britive has raised $36.0M in total across 3 funding rounds.
Britive's investors include Pelion Venture Partners, Crosslink Capital, Monarch Collective, SYN Ventures, Chris Cooper, Liberty Global Ventures, One Way Ventures, Bridge Angel Investors, Catapult Capital, Endeavor8, Rick Lewis, Drew Koven.