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§ Private Profile · Brooklyn, NY, USA
Direct-to-consumer e-commerce company selling premium bedding, bath, loungewear, and home essentials at accessible prices.
Brooklinen is a New York, New York-based direct-to-consumer company that designs and sells premium bedding, bath products, loungewear, and home accessories. The business operates an e-commerce platform alongside physical retail stores, sourcing materials globally to manufacture goods in countries like Portugal, Germany, and the United States while bypassing traditional luxury retail markups. Operating with a workforce of 135 employees, the enterprise rapidly scaled its operations to reach $25 million in revenue within its first two years and has since accumulated over 100,000 five-star customer reviews across its product portfolio. Backed by lead investor Summit Partners, the brand has expanded its core offerings through a curated online marketplace and seasonal product collaborations with recognizable design brands such as Caroline Z Hurley and Kule. Brooklinen was originally founded in 2014 by co-founders Rich Fulop and Vicki Fulop.
Brooklinen has raised $60.0M across 2 funding rounds.
Brooklinen has raised $60.0M in total across 2 funding rounds.
Brooklinen has raised $60.0M across 2 funding rounds. Most recently, it raised $50.0M Series B in March 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2020 | $50M Series B | Summit Partners | Point Judith Capital, TBD Angels, JOE Caruso | Announced |
| Mar 1, 2017 | $10M Series A | FirstMark Capital | Great Oaks Venture Capital, Luma Capital Partners | Announced |
Brooklinen is a direct-to-consumer home essentials company specializing in premium bedding, bath products, and related lifestyle goods. Founded in 2014, it offers high-quality sheets, towels, loungewear, and home accessories designed to provide comfort and style without luxury markups. The company serves consumers seeking affordable yet luxurious home textiles by selling directly through its e-commerce platform and physical retail stores, solving the problem of overpriced, low-transparency bedding options in the traditional retail market. Brooklinen has demonstrated strong growth momentum, expanding its product range and retail presence while maintaining a loyal customer base and over 100,000 five-star reviews[1][2][3].
Brooklinen was founded by Rich and Vicki Fulop in Brooklyn, New York, with the idea emerging from a desire to disrupt the bedding industry by offering hotel-quality sheets and towels at accessible prices. Early traction came from their direct-to-consumer model, which bypassed traditional retail channels, allowing them to offer premium products with transparent pricing. This approach quickly resonated with consumers, fueling rapid growth and brand recognition as a leader in the soft home essentials category[3][4][6].
Brooklinen rides the trend of direct-to-consumer (DTC) e-commerce brands disrupting traditional retail by leveraging digital platforms to build strong customer relationships and brand loyalty. The timing aligns with growing consumer demand for transparency, quality, and convenience in home goods shopping. Market forces such as increased online shopping, rising interest in home comfort and wellness, and the shift away from department stores favor Brooklinen’s model. Its influence extends by setting new standards for premium home essentials and inspiring other brands to adopt DTC strategies and customer-centric innovation[2][4].
Brooklinen is poised to continue expanding its product portfolio and retail footprint while deepening customer engagement through innovative fabric technologies and design collaborations. Trends shaping its journey include increasing consumer focus on wellness at home, sustainability, and personalized shopping experiences. As the brand matures, it may further influence the home goods sector by blending digital-first commerce with physical retail and proprietary product innovation, solidifying its position as a leader in premium, accessible home essentials[3][4]. This next chapter reflects Brooklinen’s commitment to redefining comfort and quality for a broad audience, maintaining its disruptive edge in a competitive market.
Brooklinen has raised $60.0M in total across 2 funding rounds.
Brooklinen's investors include Summit Partners, Point Judith Capital, TBD Angels, Joe Caruso, FirstMark Capital, Great Oaks Venture Capital, Luma Capital Partners.