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Based in Los Altos, California, Cacheflow develops a zero-code software platform that enables business-to-business software-as-a-service companies to automate deal closing, configure pricing and quoting, and manage billing. The system provides integrated revenue management tools, allowing vendors to offer buy now, pay later installment options at checkout while supporting contract expansions and cross-selling. Prior to its acquisition, the company operated with approximately 26 employees, generated under $5 million in annual revenue, and served around 12 early-stage enterprise clients including Sprinto. The enterprise secured $16 million in total venture capital funding across two seed rounds, backed by prominent lead investors GV and GGV Capital. In October 2025, customer relationship management provider HubSpot acquired the business to integrate its billing capabilities into its existing commerce infrastructure. Cacheflow was founded in 2021 by Sarika Garg and Brian Zotter.
Cacheflow has raised $26.0M across 3 funding rounds.
Cacheflow has raised $26.0M in total across 3 funding rounds.
Cacheflow is a SaaS technology company that built a no-code CPQ (Configure, Price, Quote), billing, and subscription management platform to automate the quote-to-cash process for SaaS businesses.[1][2][5][6] It serves SaaS companies by solving manual, paper-heavy sales processes—such as quoting, e-signing, payments, and renewals—with a seamless, delightful checkout experience that closes deals in as few as 8 clicks and supports usage-based billing, multi-year ramps, and financing options like buy-now-pay-later (BNPL).[3][4][5][6] Founded in 2021 in Los Altos, California, Cacheflow raised $16M before being acquired by HubSpot in October 2024, enhancing HubSpot's Commerce Hub for better revenue management.[1][3]
The platform targets CEOs, CROs, CFOs, and operators at unicorn SaaS and fintech firms, enabling faster deal closures, reduced admin friction, and global expansion via multi-currency support and integrations with CRMs and accounting systems.[4][5][6] Post-acquisition, Cacheflow's growth momentum integrates into HubSpot's ecosystem, which has processed over $1B in GMV since launching Commerce Hub in 2023.[3]
Cacheflow was founded in 2021 by experienced executives addressing the outdated, analog sales processes in a world where businesses buy hundreds of SaaS tools but face manual quoting and paperwork.[1][4] Co-founders include Sarika (product management and GTM expert with 20+ years at SAP, Ariba, and Tradeshift), Brian (VP Engineering alum from Salesforce and Medium, builder of Force.com), and Dom Lewis (CRO).[4][6] The idea emerged from recognizing how software transforms businesses yet sales remain friction-filled; they aimed to modernize B2B SaaS buying with a simple, delightful experience from the start.[4][6]
Early traction came from SaaS leaders seeking faster closes and flexible payments, backed by investors like Neythri Futures Fund supporting women operators.[4] Pivotal moments included raising $16M across rounds and the 2024 HubSpot acquisition, which validated its model amid rising demand for streamlined revenue ops.[1][3]
Cacheflow rides the wave of SaaS proliferation—businesses now stack 100+ tools per company—while combating analog sales friction that delays revenue in a cash-strapped market.[4][6] Timing aligns with post-2023 shifts toward automated revenue ops, as seen in HubSpot's Commerce Hub growth and competitors like Zylo, Tropic, and Zluri tackling SaaS management.[1][3] Market forces favoring it include demand for self-serve B2B buying (akin to Square for SMBs), AI-powered platforms, and financing to boost ARR without credit risk.[3][4][6]
It influences the ecosystem by standardizing quote-to-cash, enabling smaller SaaS firms to compete via flexible payments and new-market entry, now amplified through HubSpot's 1,700+ integrations and customer platform scale.[1][3][6]
Post-HubSpot acquisition, Cacheflow evolves into core Commerce Hub infrastructure, powering advanced billing/CPQ for millions of scaling businesses.[1][3] Trends like AI-driven revenue automation, usage-based pricing, and embedded finance will accelerate its adoption, especially as SaaS stacks grow and sales cycles compress.[3][6] Its influence expands via HubSpot's reach, potentially redefining B2B SaaS sales as effortless as consumer apps—turning friction into flow for sustained growth.[4][6] Cacheflow's modernization of quote-to-cash started with SaaS pain points; now integrated, it sets the pace for revenue fluency in tech's next era.[1][5]
Cacheflow has raised $26.0M across 3 funding rounds. Most recently, it raised $10.0M Other Equity in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 6, 2022 | $10M Venture Round | Crystal Huang | Glenn Solomon, Pelion Venture Partners | Announced |
| Dec 1, 2022 | $10M Seed | Google Ventures | GV, Insight Partners, Menlo Ventures, Oren Yunger, Notable Capital, Third Point Ventures, GGV Capital, Pelion Venture Partners | Announced |
| Aug 1, 2021 | $6M Seed | Glenn Solomon | ICONIQ Capital, Menlo Ventures, Next Play Ventures, Oren Yunger, Notable Capital, Third Point Ventures, U&I Ventures, Satya Nadella, Neythri Futures Fund, Pelion Venture Partners | Announced |
Cacheflow has raised $26.0M in total across 3 funding rounds.
Cacheflow's investors include Crystal Huang, Glenn Solomon, Pelion Venture Partners, Google Ventures, GV, Insight Partners, Menlo Ventures, Oren Yunger, Notable Capital, Third Point Ventures, GGV Capital, ICONIQ Capital.
