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Campaign Monitor has raised $250.0M across 1 funding round.
Key people at Campaign Monitor.
Campaign Monitor has raised $250.0M in total across 1 funding round.
Based in Sydney, Australia, Campaign Monitor is a software-as-a-service company that provides an email marketing and design platform for creating, sending, and automating digital campaigns for creative agencies and corporate marketing teams. The platform operates on a subscription business model and serves more than 100,000 active paying customers across over 170 countries worldwide. Operating profitably since its inception, the enterprise generated $153.7 million in revenue with an underlying EBITDA of $24 million during the 2019 fiscal year. The firm secured a $250 million growth equity investment from Insight Venture Partners in 2014 to accelerate its global expansion and product development. Following a series of strategic corporate acquisitions, the entity was integrated into the CM Group portfolio and currently operates under the Marigold brand family. Campaign Monitor was founded in 2004 by Ben Richardson and David Greiner.
Campaign Monitor has raised $250.0M in total across 1 funding round.
Campaign Monitor's investors include Insight Partners.
Campaign Monitor has raised $250.0M across 1 funding round. Most recently, it raised $250.0M Series A in April 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2014 | $250M Series A | — | Insight Partners | Announced |
Campaign Monitor is a SaaS platform specializing in email marketing and automation, enabling businesses to create, send, and analyze campaigns via an intuitive drag-and-drop builder.[1][2][5] It serves small businesses, nonprofits, marketing agencies, retail, entertainment, publishing, technology, and travel sectors by solving the challenge of accessible, effective customer communication without technical expertise, driving growth through features like audience segmentation, automation, and analytics.[1][2][5] Bootstrapped initially, it raised $250.57M total funding, including a pivotal $250M-$350M stake sale in 2014 to Insight Venture Partners, fueling acquisitions and expansion; now a subsidiary of Marigold with headquarters in Nashville, Tennessee, it powers 40,000+ global customers.[1][2][3][4][5]
Campaign Monitor was founded in 2004 in a garage in Sydney, Australia's Sutherland Shire by two friends, Dave Greiner and Ben Richardson, who self-funded the venture to build sustainable, profitable growth without early investor debt.[1][2][3] The idea emerged from recognizing the need for user-friendly email tools amid rising digital marketing demands, starting small with limited attention for nearly a decade.[1][3] A turning point came in 2014 with the sale of a $250M-$350M stake to U.S. firm Insight Venture Partners—one of Australia's largest tech investments—sparking rapid scaling, acquisitions, and global recognition, evolving it into a major player serving brands like Disney and Coca-Cola.[1][2][3]
Campaign Monitor rides the enduring wave of email marketing within ad tech and digital CRM, a sector with 4,236+ companies where email remains a high-ROI channel despite challenges like Apple's privacy changes and COVID-19 impacts on metrics.[2][4] Its 2004 timing capitalized on email's maturation as a core business tool, enabling non-experts to compete in personalized outreach amid rising e-commerce and customer retention demands.[1][3] Market forces like automation needs and data-driven personalization favor it, influencing the ecosystem by democratizing tools for startups and agencies, boosting Australia's tech profile through bootstrapped success and major U.S. investment.[1][2][3]
Campaign Monitor's integration as Marigold's flagship positions it for sustained relevance in an AI-augmented marketing era, likely expanding automation, personalization via zero-party data, and omnichannel integrations to counter privacy shifts and compete with Constant Contact.[2][4][5] Trends like rising SMS/email hybrids and performance metrics (e.g., click-through focus) will shape it, potentially amplifying influence through acquisitions or global nonprofit/retail penetration.[1][4] As a garage-born powerhouse now empowering 40,000+ entities, its trajectory underscores how accessible tools transform customer connections, echoing its origins in sustainable innovation.[1][5]
Key people at Campaign Monitor.
