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§ Private Profile · New York City, NY, USA
Cloud-native SaaS platform for location intelligence, offering GIS, web mapping, and spatial analytics to enterprises in retail, logistics.
CARTO has raised $92.0M across 4 funding rounds.
Key people at CARTO.
CARTO was founded in 2012 by Sergio Álvarez-Leiva (Co-Founder, Chief Product Officer).
CARTO has raised $92.0M in total across 4 funding rounds.
Based in New York, CARTO provides a cloud-native software-as-a-service platform for location intelligence, spatial analytics, and geographic information system mapping. The enterprise software integrates directly with major cloud data warehouses, such as Google BigQuery and Snowflake, to enable scalable geospatial analysis without requiring advanced technical expertise. The company serves corporate clients across the retail, logistics, and telecommunications sectors, including enterprise customers such as Telus, Decathlon, and Coca-Cola. Operating with a workforce of over 150 employees across the United States and Europe, the organization secured a $61 million Series C funding round in late 2021 to further expand its professional services and base map offerings. This financing was led by Insight Partners, with additional participation from prominent institutional backers including Salesforce Ventures and Accel. CARTO was originally founded in 2011 by entrepreneur Javier de la Torre.
Key people at CARTO.
CARTO was founded in 2012 by Sergio Álvarez-Leiva (Co-Founder, Chief Product Officer).
CARTO has raised $92.0M in total across 4 funding rounds.
CARTO's investors include Insight Partners, 20VC, 8VC, Accel, Bessemer Venture Partners, High-Tech Gründerfonds, Sherpalo Ventures, Visionaries Club, Earlybird, European Investment Fund, Hearst Ventures, Kibo Ventures.
CARTO has raised $92.0M across 4 funding rounds. Most recently, it raised $61.0M Series C in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $61M Series C | Insight Partners | 20VC, 8VC, Accel, Bessemer Venture Partners, High Tech Gründerfonds, Sherpalo Ventures, Visionaries Club, Earlybird, European Investment Fund, Hearst Ventures, Kibo Ventures, Salesforce Ventures | Announced |
| Sep 1, 2015 | $23M Series B | Accel | 20VC, BlueYard Capital, High Tech Gründerfonds, Visionaries Club, Earlybird Venture Capital, Kibo Ventures, Salesforce Ventures | Announced |
| Sep 1, 2014 | $8M Series A | Earlybird Venture Capital | BlueYard Capital, Kibo Ventures, Vitamina K | Announced |
| Jul 8, 2014 | $35K Grant | Chris Barr | — | Announced |
CARTO is the leading cloud-native Location Intelligence SaaS platform that empowers data analysts, business analysts, GIS professionals, and developers with scalable spatial analytics, visualization, and AI-driven tools to turn location data into actionable business insights.[1][2][3][4] It serves enterprises across industries like financial services, telecoms, real estate, logistics, cities & government, and CPG, solving the problem of complex, siloed spatial analysis by providing an accessible, unified interface for tasks such as network optimization, risk assessment, site selection, and growth opportunity identification.[1][2][3][4] With over 1,200 customers including Telus, Decathlon, Coca-Cola, and Vodafone, CARTO has demonstrated strong growth momentum, raising $61M in Series C funding in 2021 from investors like Insight Partners, Accel, Salesforce Ventures, and Earlybird, while scaling to 150+ employees across New York, Madrid, Seville, and Washington DC.[3][5]
CARTO was founded in 2012 in Madrid, Spain, by Javier de la Torre (now Chief Strategy Officer) and Sergio Álvarez, both with backgrounds in conservation science and geospatial visualization.[1][5] De la Torre, a former environmental scientist, started his career applying data technologies to analyze endangered species and founded Vizzuality in 2007 to bridge science and policymaking through geospatial tools.[5] Frustrated by the complexity and inaccessibility of existing GIS solutions for large-scale location data analysis—initially sparked by environmental projects on biodiversity and climate change—the founders saw broader applications in industries like insurance, finance, and telecoms.[1][5] Early traction came from recognizing spatial analysis's potential beyond niches, leading CARTO to evolve into a global platform headquartered in New York with rapid user adoption among hundreds of thousands.[1][3]
CARTO rides the explosive growth of Location Intelligence, fueled by ubiquitous location data from smartphones, connected cars, IoT, and satellite imagery, enabling businesses to answer "why" things happen spatially rather than just mapping "where."[3][5][9] Timing is ideal amid cloud modernization and AI integration, as legacy GIS systems falter under massive datasets, while market forces like 5G rollout, supply chain disruptions, and climate risks demand real-time spatial insights—partnering with Google Cloud and powering Vodafone Analytics across countries.[3][4] CARTO influences the ecosystem by democratizing spatial data science, boosting productivity for 1,200+ customers, and accelerating enterprise geospatial adoption, as seen in recognitions like Gartner Cool Vendor and G2 Spring Leader.[1][3]
CARTO is poised to dominate as agentic GIS and AI-driven spatial analytics become table stakes for data-driven enterprises, expanding from visualization to full-stack platforms with natural language agents and enriched datasets.[4][6] Trends like hyper-local risk modeling, telco monetization, and sustainable urban planning will propel growth, especially with reduced compute costs and partnerships amplifying scalability.[3][4][6] Its influence may evolve toward deeper AI embeddings and ecosystem integrations, solidifying CARTO as the go-to for turning "everything happens somewhere" into predictive business value—echoing its founding mission to spatially enable every analyst worldwide.[1][5]
