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§ Private Profile · New York City, NY, USA
An all-in-one business management platform for garment care and laundry businesses, streamlining operations, payments, and customer experience.
Cents is a software company that provides an all-in-one business management platform designed specifically for garment care, laundry, and dry cleaning operators. The comprehensive software-as-a-service platform facilitates daily facility operations, customer experience management, payment collection, self-service marketing, route logistics, and promotional pricing for its commercial users. Operating at a significant scale within its niche market, the company currently serves thousands of individual operators across the industry. To complement its core software offerings, the enterprise recently expanded its hardware-based payment system capabilities through the strategic corporate acquisition of Laundroworks. Cents has secured substantial venture capital backing to fuel this ongoing expansion, highlighted by a recent $40 million Series B funding round led by Camber Creek with additional participation from Newfund. The enterprise was established by co-founders Alexander Jekowsky, who serves as chief executive officer, and Gilli Cherrin.
Cents has raised $70.2M across 4 funding rounds.
Cents has raised $70.2M in total across 4 funding rounds.
Cents has raised $70.2M across 4 funding rounds. Most recently, it raised $40.0M Series B in August 2024.
Cents has raised $70.2M in total across 4 funding rounds.
Cents's investors include Camber Creek, 1517 Fund, 2048 Ventures, Alumni Ventures, Bessemer Venture Partners, Cedar Capital Group, Compound, Derive Ventures, FJ Labs, Imaginary Ventures, iNovia Capital, Khosla Ventures.
Cents is the industry-leading all-in-one business management platform for laundromats and dry cleaners, combining software and hardware to help owners save money, optimize operations, and drive revenue growth.[1][2][3][5] It serves small and medium-sized garment care businesses (SMBs) by solving fragmented operations—such as manual payments, employee scheduling, machine tracking, customer management, and order fulfillment—through unified tools like POS systems, dynamic pricing, self-service kiosks, real-time analytics, and AI-powered features.[2][3][5] Recent growth includes launching Cents Assist in January 2025, an AI-driven call center reducing in-store calls by up to 90%, boosting order conversions, and enabling multi-location scaling; the company also achieved 18% revenue growth and saved 300 hours monthly via data automation.[1][4]
Cents was founded on the principle that laundry operations should be as streamlined as those in pizza parlors, barbershops, or gyms, making business management effortless to free up time for owners.[2] Led by CEO and Co-founder Alex Jekowsky, the team emerged from recognizing the laundry industry's lag in modern software, starting with point-of-sale (POS) systems and evolving into a comprehensive platform covering payments, employee management, machine tracking, and hub operations.[1][3][6] Early traction came from operator testimonials highlighting ease of use, 20% volume increases via services like pickup/delivery, and rapid product development, humanizing Cents as a customer-obsessed partner built on principles like acting like owners, running through challenges, and fostering diverse teams.[2][5]
Cents stands out in the fragmented laundry tech space through these key strengths:
Cents rides the wave of AI augmentation for SMBs in underserved verticals like garment care, where outdated manual processes hinder scaling amid rising labor costs and e-commerce demands.[1][2] Timing aligns with post-2025 AI adoption surges, as tools like CCaaS (Contact Center as a Service) and real-time analytics address industry pain points—90% call reductions and automated data flows capitalize on market forces like urbanization driving multi-location laundromats.[1][4] By modernizing a $10B+ U.S. laundry sector traditionally resistant to tech, Cents influences the ecosystem via operator success stories, higher retention, and expanded services (e.g., delivery without drivers), paving the way for similar platforms in blue-collar industries.[5]
Cents is poised for accelerated expansion, leveraging Cents Assist's early wins and data efficiencies to target more multi-location operators and international markets.[1][4] Trends like AI-driven personalization, embedded fintech for payments, and sustainability tracking in laundry ops will shape its trajectory, potentially integrating advanced predictive maintenance or eco-routing for deliveries. Its influence may evolve from niche disruptor to category leader, empowering SMBs to compete with gig platforms—watch for partnerships or funding rounds amplifying this momentum, building on its foundation as the go-to platform transforming "laundry should be easy."[2]