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§ Private Profile · New York City, NY, USA
AI-powered SaaS platform combating scams and human-centric fraud for financial institutions, focused on real-time interventions.
Charm Security is a New York City-based enterprise software company that develops an artificial intelligence platform specifically designed to combat human-centric fraud and social engineering scams for global financial institutions. The subscription-based software-as-a-service platform utilizes psychological behavioral insights, proprietary scam intelligence, and autonomous artificial intelligence agents to provide real-time interventions. These automated systems are engineered to disrupt deception across multiple digital communication channels, ultimately protecting both corporate employees and retail banking customers from sophisticated attacks. The company officially emerged from stealth operations in March 2025, supported by $8 million in initial seed funding led by cybersecurity-focused venture capital firm Team8, alongside managing partner Rakefet Russak-Aminoach. Following its public launch, the organization presented its consumer protection technology to banking industry executives at the FinovateFall conference. Charm Security was established in 2025 by co-founders Roy Zur and Avichai Ben.
Charm Security has raised $13.0M across 2 funding rounds.
Charm Security has raised $13.0M in total across 2 funding rounds.
Charm Security has raised $13.0M in total across 2 funding rounds.
Charm Security's investors include RSA Conference, Team8, QED Investors.
Charm Security is an AI-powered customer security platform that protects organizations and their customers from scams, social engineering, and human-centric fraud.[1][2][3] It builds tools like the Scam Intelligence Hub, which integrates real-time threat intelligence, behavioral psychology, and AI analysis to detect, disrupt, and resolve scams, while empowering fraud teams and end-customers with personalized awareness, transaction verification, and incident response.[1][3] Serving financial institutions, credit card issuers, payment processors, digital platforms, retailers, telecom, healthcare, insurance, and utilities, Charm solves the "human element" of fraud—where scammers exploit psychology amid rising gen-AI tactics—reducing losses, boosting trust, improving experiences, and ensuring regulatory compliance like APP fraud rules.[2][3][4] Emerging from stealth in March 2025 with $8M seed funding from Team8, the New York-based startup shows strong early momentum through rapid product acceleration and partnership expansion.[4][5]
Charm Security was founded in 2024 within Team8's venture creation fund by cybersecurity experts Roy Zur and Avichai Ben David.[4][5][7] Zur, co-founder and CEO, is a cyber intelligence expert and former senior officer in Israel’s elite Unit 8200, bringing deep threat analysis experience.[7] Ben David, the other co-founder, served as Data Science Lead at Transmit Security and Microsoft, specializing in AI-driven fraud detection for enterprises.[7] The idea emerged from the escalating scam landscape, where gen-AI enables sophisticated social engineering that outpaces traditional systems, prompting the duo to create real-time AI interventions blending psychology and intelligence.[4][5] A pivotal moment came in March 2025 when Charm exited stealth with $8M seed funding from Team8, enabling hires, product development, and market push amid regulatory pressures on banks.[4][5][6]
Charm stands out in fraud prevention by targeting human-centric threats through AI agents that "break the scam spell" at critical moments. Key strengths include:
Charm rides the gen-AI fueled scam surge, where fraudsters use advanced tools for social engineering, coinciding with heightened bank liability and regulations like APP fraud mandates.[4][5][7] Timing is ideal: post-2024 stealth, it addresses a threat landscape where traditional detection lags, fueled by market forces like rising fraud losses and compliance demands across finance and digital platforms.[2][6] By humanizing security—focusing on psychology and real-time customer empowerment—Charm influences the ecosystem, pushing "agentic AI" for proactive defense, enabling safer peer-to-peer commerce, and setting standards for trust in AI-era transactions.[1][3][8]
Charm is primed for scaling with its $8M war chest fueling hires, partnerships, and adoption in fraud-vulnerable sectors.[4][6] Next steps include product maturation for multi-channel interventions and global expansion amid gen-AI scam evolution. Trends like stricter regulations and AI arms races will amplify demand, potentially evolving Charm into a category leader that redefines customer security—turning vulnerability insights into ecosystem-wide resilience, much like its founders disrupted threats from Unit 8200 to enterprise fraud.[5][7]
Charm Security has raised $13.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in February 2026.