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Key people at Circle of Moms.
Circle of Moms was founded in 2008 by Mike Greenfield (CTO and Co-Founder).
Circle of Moms is a maternal wellness organization based in Connecticut and Charlotte, North Carolina, that connects new mothers through small support groups designed to build community during early motherhood. The platform focuses on the postpartum period, providing expert guidance and structured networking to reduce the isolation frequently experienced by early-stage mothers. Originally established as a localized support system, the organization has since expanded its operations into a nationwide network serving women across the United States. The leadership team leverages prior professional experience from recognizable corporate and wellness entities, including Parsley Health, alongside backgrounds in management consulting. Specific financial metrics such as total funding raised, current valuation, and active user counts remain undisclosed as the company scales its model. Circle of Moms was founded in 2018 by certified health coaches Brittany Forman and Susannah Anderson.
Circle of Moms was founded in 2008 by Mike Greenfield (CTO and Co-Founder).
Key people at Circle of Moms.
Circle of Moms is a social networking platform launched in 2008 as a community for mothers to connect, share parenting advice, stories, problems, and tips on motherhood.[1][2][5] It originally operated on Facebook, growing to a community of around 6 million moms focused on news, advice, child pages for sharing photos and memories, and addressing motherhood challenges.[1][2] In 2012, it was acquired by Sugar Inc., a women-focused media company, and operated as an independent subsidiary, serving moms and moms-to-be through online forums and centralized sharing spaces.[1]
The platform solves isolation in parenting by enabling peer connections and resource sharing, targeting busy mothers seeking support on topics like child-rearing and family moments.[1][5] Early growth was rapid, described as the "fastest-growing community for moms on the Internet," with funding from investors like Mike Maples, Naval Ravikant, and SoftTech VC.[1][2]
Circle of Moms emerged in October 2008, initially as a Facebook-based social network founded by a team in San Francisco.[1][2] The idea tapped into the need for moms to connect digitally amid rising social media adoption, quickly building traction with features like child-specific pages for private sharing of photos and milestones.[1]
Backed by prominent angels including Mike Maples and Naval Ravikant, plus SoftTech VC, it scaled to 6 million users by 2012.[1] A pivotal moment came that year with its acquisition by Sugar Inc., which integrated it into a portfolio including PopSugar and Lilsugar, allowing continued independent operation while leveraging Sugar's 28 million monthly visitors.[1] This deal marked its evolution from standalone startup to media subsidiary.
(Note: A separate entity at circlemoms.com offers in-person postpartum doula-led mom groups, but search results distinguish this from the 2008 online network.[6])
Circle of Moms rode the early 2010s wave of niche social networks, capitalizing on Facebook's dominance to create motherhood-focused communities amid fragmented parenting resources.[1][2] Timing was ideal as social media shifted toward specialized groups, filling gaps left by broad platforms for targeted advice-sharing.[1]
It influenced the startup ecosystem by attracting high-profile investors like Naval Ravikant, validating women-centric tech, and demonstrating acquisition value—Sugar's buyout highlighted media-tech convergence.[1] Market forces like rising female online engagement (Sugar's 28M visitors) propelled it, contributing to parenting tech's growth before apps like Peanut or What to Expect expanded the category.[1]
Post-2012 acquisition, Circle of Moms likely integrated deeper into Sugar Inc.'s ecosystem (now part of Group Nine Media or similar evolutions), focusing on sustained community retention amid algorithm changes on Facebook.[1] Next steps could involve modernizing with mobile apps, AI-driven advice matching, or e-commerce tie-ins for mom products, aligning with trends in creator economies and vertical social apps.
Shifts toward privacy-focused networks and short-form video (e.g., TikTok parenting) will shape its path, potentially pressuring legacy Facebook tools but favoring its loyal niche.[1] Its influence may evolve into a backend asset for larger media plays, underscoring enduring demand for authentic mom connections—echoing its original promise as a vital support hub in a digital parenting world.
