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§ Private Profile · 1300 W Traverse Pkwy Ste 400, Lehi, Utah, 84043, United States
Win-loss analysis software & services. Automates buyer feedback & insights for B2B clients to improve sales win rates & product strategy.
Based in Lehi, Utah, Clozd provides subscription-based software and consulting services that deliver in-depth win-loss analysis and unbiased B2B buyer insights. The company's platform automates outreach, scheduling, and both live and artificial intelligence-powered interview transcription to generate actionable data regarding competitive sales deals, customer churn, and corporate purchasing decisions. Operating with approximately 112 employees, the enterprise generates an estimated $23.5 million in annual revenue by conducting tens of thousands of interviews for large commercial clients across the enterprise software, healthcare, manufacturing, financial services, and telecommunications sectors. Backed by early venture capital investors including Mark Tullis, the firm secured $52 million in Series A funding in May 2022 to further develop platform features like its generative artificial intelligence querying tool, Ask Clozd. Clozd was originally founded in 2017 by co-founders Andrew Peterson and Spencer Dent.
Clozd has raised $52.0M across 1 funding round.
Clozd has raised $52.0M in total across 1 funding round.
Clozd has raised $52.0M across 1 funding round. Most recently, it raised $52.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $52M Series A | Greycroft | B Capital Group, Ignition Partners, Meritech Capital Partners, Album VC, Madrona Venture Group | Announced |
Clozd is a business intelligence technology company that builds a platform for win-loss and churn analysis, enabling organizations to collect, analyze, and act on buyer feedback.[1][2][5] It serves sales, product marketing, executive leadership, and revenue teams in sectors like SaaS, helping them uncover why deals are won or lost, refine strategies, and improve retention—addressing the gap in post-decision insights.[1][3][5] With strong growth momentum, Clozd raised $52M in Series A funding in 2022, employs 11-50 people (up to 112 per some estimates), and generates around $23.5M in revenue, while partnering with tools like Gong and Crayon.[2][4]
Clozd was founded in 2017 in Lehi, Utah, by co-founders and co-CEOs Andrew Peterson and Spencer Dent.[1][2][3] Spencer Dent drew from his experience at Bain & Company in commercial excellence and later at Qualtrics, where he saw the value and challenges of win-loss analysis, including manual data collection and poor internal sharing.[3] The duo started in Dent's basement, navigating early hurdles like resource constraints and client communication issues, but gained initial traction with early clients.[3] Over seven years, they automated the process, launching innovations like "Ask Clozd," a generative AI tool for querying insights.[3]
Clozd rides the revenue intelligence trend, where AI and data analytics close the loop on buyer decisions amid rising sales complexity and churn in SaaS ecosystems.[1][3][4] Timing is ideal post-Qualtrics era, as companies scale but struggle with fragmented feedback—market forces like AI advancements and CRM ubiquity favor automated, scalable tools over manual processes.[3][5] It influences the ecosystem by enabling data-driven refinements in sales, product, and messaging, boosting win rates and retention for partners like Gong, while competing with niche players like PastSight and broader platforms like Engageware.[1][4]
Clozd is poised for expansion with AI innovations like Ask Clozd and Flex Interviews scaling qualitative insights amid generative AI hype.[3][5] Trends in revenue operations, omnichannel intelligence, and customer-centric growth will shape its path, potentially through deeper integrations and enterprise adoption.[4] Its influence may evolve from niche win-loss specialist to core buyer intelligence platform, empowering more organizations to turn feedback into sustained revenue gains—building on its automated, unbiased edge to win bigger in competitive markets.[1][5]
Clozd has raised $52.0M in total across 1 funding round.
Clozd's investors include Greycroft, B Capital Group, Ignition Partners, Meritech Capital Partners, Album VC, Madrona Venture Group.