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§ Private Profile · 1800 Seaport Blvd, Redwood City, California, 94063, United States
E-commerce company offering custom-engraved phone cases and covers with licensed designs using proprietary laser engraving.
Coveroo has raised $4.0M across 2 funding rounds.
Key people at Coveroo.
Coveroo was founded in 2008 by Karl Jacob (Executive Chairman and Founder).
Coveroo has raised $4.0M in total across 2 funding rounds.
Founded in 2008 by Karl Jacob and Mark Halstead, Coveroo is a San Francisco ecommerce company producing custom engraved cases for mobile phones and consumer electronics using proprietary laser technology. The online retailer allows consumers to personalize their devices by selecting from over five thousand designs or by submitting custom artwork. To expand its product offerings, the enterprise maintains exclusive licensing agreements with major professional sports leagues and entertainment brands, including MLB, MLS, NHL, Marvel, and the NBA. Backed by institutional venture capital investors such as Rembrandt Venture Partners and Consor Capital, the company secured a 1,500,000 dollar Series A round in 2009 and a 2,300,000 dollar Series B round in 2010. Prior to its acquisition by Zazzle in November 2015, the firm successfully expanded its sales model to include live events and retail kiosks.
Key people at Coveroo.
Coveroo was founded in 2008 by Karl Jacob (Executive Chairman and Founder).
Coveroo has raised $4.0M in total across 2 funding rounds.
Coveroo's investors include Rembrandt Venture Partners, Asset Management Ventures, Great Oaks Venture Capital, Mayfield, Gil Penchina, Wildcat Ventures, Aaron Patzer, Esther Dyson, Karl Jacob, Consor Capital, Greylock, Ridge Ventures.
Coveroo has raised $4.0M across 2 funding rounds. Most recently, it raised $2.0M Series B in July 2010.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2010 | $2M Series B | Rembrandt Venture Partners | Asset Management Ventures, Great Oaks Venture Capital, Mayfield, GIL Penchina, Wildcat Ventures, Aaron Patzer, Esther Dyson, Karl Jacob, Consor Capital | Announced |
| Jul 1, 2009 | $2M Series A | — | Asset Management Ventures, Great Oaks Venture Capital, Greylock, Mayfield, GIL Penchina, Ridge Ventures, Uncork Capital, Wildcat Ventures, Aaron Patzer, Esther Dyson | Announced |
Coveroo is a technology company specializing in a patented customization platform for mobile lifestyle products, primarily custom cell phone covers and cases using proprietary laser engraving and HighColor processes.[1][3][5] It enables consumers to design, purchase, and sell personalized products featuring licensed designs from major brands like NCAA, Major League Baseball, NHL, DC Comics, and Major League Soccer, as well as independent artists, solving the problem of self-expression through brand-affiliated customization.[1][2] Coveroo serves individual consumers, fans, and creators via its website (Coveroo.com), wholesale/retail channels like Walmart, Kohl’s, and Best Buy, and its Crowd X platform for fan art storefronts; it was acquired by Zazzle in 2015 and now operates as FanMade Inc., a Zazzle subsidiary, with a small team of 2-10 employees in California.[1][2]
The platform fosters closer brand affinity by allowing users to create "one-of-a-kind" products, with early innovations like the 2015 Crowd X launch enabling scaled crowdsourcing of licensed fan art.[1][2]
Coveroo was founded in 2008 in San Francisco, driven by a vision to empower self-expression through customizable products aligned with beloved brands.[2] Key leaders included CEO Chris Boone, President James Chapman, and Chief of Marketing and Product Peter Tomassi, who brought expertise from Microsoft, Oracle, Apple, JPMorgan, and Redbubble.[2] The idea emerged from recognizing demand for officially sanctioned personalization, leading to patented technologies for licensed designs on mobile accessories; a pivotal moment was the 2015 launch of Crowd X Coveroo, the first scaled platform for fan-created, brand-approved art with storefronts, alongside exclusive deals with MLB and MLS.[1][2]
That year, Zazzle acquired Coveroo to scale its e-commerce, licensing, and crowdsourcing capabilities, integrating it as a subsidiary while retaining senior management.[2]
Coveroo rides the wave of personalization and creator economy trends in e-commerce, where consumers demand individualized products amid rising mobile accessory markets and fan engagement.[1][2] Timing aligned with 2010s growth in licensed merchandise and crowdsourcing, amplified by its 2015 Zazzle acquisition to leverage larger infrastructure for scaling fan-brand collaborations.[2] Favorable forces include booming custom goods demand (e.g., via retail partners) and platforms enabling user-generated content, positioning it against competitors in phone case customization.[3] It influences the ecosystem by pioneering brand-sanctioned fan art marketplaces, inspiring similar models in sports/entertainment merch and democratizing design for independent creators.[1][2]
Coveroo's Zazzle integration positions it to expand its platform amid ongoing personalization surges, potentially enhancing AI-driven design tools or AR previews for mobile accessories. Trends like Web3 fan tokens, sustainable materials, and global e-commerce growth could amplify its crowdsourcing model, evolving influence toward a full creator-brand collaboration hub. As mobile lifestyles evolve, expect deeper retail penetration and new licensed verticals, reinforcing its role in fan-driven innovation—echoing its founding mission to turn imagination into branded reality.[1][2]
