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§ Private Profile · New York City, NY, USA
Creative data platform analyzing images and videos to measure and improve creative effectiveness and optimize content across channels for brands.
Based in Manhattan, New York, CreativeX provides a B2B software platform that analyzes images and videos at scale to measure and improve creative efficiency and consistency for digital marketing campaigns. The company operates with a workforce of approximately 101 to 200 employees and serves a global user base of over 40,000 marketing professionals across 5,000 brands and agencies. CreativeX has secured $35 million in total venture funding, which includes a $25 million Series B financing round led by Guggenheim Capital to support ongoing platform expansion. Its enterprise software is utilized by major multinational corporations to optimize return on ad spend and track brand value metrics across social media, display, retail media, and television channels. The platform's enterprise customer roster features prominent consumer brands including Unilever, Heineken, and Google. The organization was founded in 2015 by Anastasia Leng.
CreativeX has raised $28.0M across 2 funding rounds.
CreativeX has raised $28.0M in total across 2 funding rounds.
CreativeX has raised $28.0M across 2 funding rounds. Most recently, it raised $25.0M Series B in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $25M Series B | Evan Cummins | Resurge Growth Partners, ROB Hodgkinson, Beringea, Conviction, YOU & MR Jones | Announced |
| Oct 1, 2019 | $3M Series A | Beringea | Resurge Growth Partners, ROB Hodgkinson | Announced |
CreativeX is an AI-powered SaaS platform that enables marketers to measure, optimize, and scale creative content across global campaigns, focusing on creative quality, brand consistency, compliance, and representation.[1][2][4] Serving Fortune 500 brands like Nestlé, Bayer, Unilever, Mondelez, Heineken, ABI, and Google, it aggregates performance data from live and historical campaigns, provides deep labeling insights, and links creative decisions to outcomes such as a 74% ROAS lift for Nestlé and 107% brand lift for Bayer.[1][2] Founded in 2015 and headquartered in New York with an office in Portland, Oregon, the company has raised $28.3M in funding, including a $25M Series B in June 2022, and employs around 51 people while generating $6.3M in revenue.[1][2]
The platform acts as a unified ecosystem for agencies and brands, empowering data-driven creative choices at scale and addressing the gap in creative analytics amid rising data-driven marketing demands.[1][3][4]
CreativeX originated as a "happy accident" from the founders' experiments at their first business, Hatch.co, where they analyzed how image content affected user engagement and revenue.[3] Discovering significant performance variations based on creative elements, they shifted focus after investors highlighted the broader market need: millions of companies lacked insights into audience reactions to imagery.[3]
Previously known as Picasso Labs and founded in 2015, the company formalized this pivot to build a dedicated creative analytics platform, capitalizing on the era's push for data-driven marketing where creative remained an unsolved mystery.[2][3] Early traction came from applying these insights to drive revenue growth at Hatch.co, setting the stage for serving global brands.[3]
CreativeX rides the surge in creative analytics and AI-driven marketing, where CMOs increasingly prioritize data-powered creative excellence amid fragmented content ecosystems and performance pressures.[1][3] Its timing aligns with post-2022 funding for tools measuring long-term brand growth indicators, as ad spend shifts toward optimized, scalable creative in a cookieless, privacy-focused era.[1]
Market forces like rising global content volumes and the need for unified measurement favor CreativeX, influencing the ecosystem by setting a "global standard" for creative decisions that boost efficiency and ROI for major brands.[2][3][4] It bridges the creative-media analytics gap, enabling brands to cut through noise and adapt ideas effectively.
CreativeX is poised to expand as AI analytics deepen in marketing, potentially integrating multimodal AI for video/audio and real-time optimization amid generative content proliferation. Trends like personalized, compliant creatives at hyperscale will shape its path, with its $25M Series B fueling platform enhancements and enterprise adoption.[1]
Its influence may evolve toward dominating creative-as-a-service workflows, empowering more brands to achieve data-backed excellence and redefining marketing ROI measurement. This positions CreativeX as a cornerstone for scalable creative in data-saturated tech landscapes.[1][3][4]
CreativeX has raised $28.0M in total across 2 funding rounds.
CreativeX's investors include Evan Cummins, Resurge Growth Partners, Rob Hodgkinson, Beringea, Conviction, You & Mr Jones.