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§ Private Profile · plot no. 8 & 9 Udyog Vihar Phase Iv, Sector 18, Gurugram, Haryana 122002, IN
Agritech startup connecting farmers directly with retailers, using technology to reduce post-harvest losses for fresh produce delivery.
Gurugram, India-based Crofarm is an agritech startup that connects farmers directly with retailers by procuring and delivering fresh produce through a technology-driven supply chain. The company utilizes a proprietary machine learning platform to predict market demand, track orders, and reduce post-harvest agricultural losses by 30 percent. Operating an asset-light business model, the platform supplies fruits and vegetables to major retail customers including BigBasket, Grofers, Big Bazaar, and Metro Cash & Carry. In 2020, the organization expanded its operations by launching Otipy, a platform designed to facilitate direct farm-to-consumer deliveries via a network of resellers. The enterprise has secured external capital across multiple financing rounds, including a $1.5 million seed round and a $783,000 pre-Series A investment from backers like Pravega Ventures. Crofarm was founded in 2016 by former Grofers executives Prashant Jain and Varun Khurana.
Crofarm has raised $2.3M across 3 funding rounds.
Crofarm has raised $2.3M in total across 3 funding rounds.
Crofarm has raised $2.3M across 3 funding rounds. Most recently, it raised $1.0M Other Equity in August 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 24, 2020 | $1M Venture Round | Vinay Bansal | — | Announced |
| Jan 14, 2019 | $500K Venture Round | — | Ramit Sethi, Vinay Mittal, Factor[e], Pravega Ventures | Announced |
| Aug 1, 2017 | $780K Seed | Morgan Defoort | Peak XV Partners (formerly Sequoia Capital India & SEA), Jitendra Gupta, Rajan Anandan | Announced |
Crofarm has raised $2.3M in total across 3 funding rounds.
Crofarm's investors include Vinay Bansal, Ramit Sethi, vinay mittal, Factor[e], Pravega Ventures, Morgan DeFoort, Peak XV Partners (formerly Sequoia Capital India & SEA), Jitendra Gupta, Rajan Anandan.
Crofarm is an agritech startup founded in 2016 in Gurugram, India, that built a digitized supply chain platform connecting farmers directly with retailers for fresh produce procurement. It leverages machine learning to predict demand from retail ordering patterns, minimizing wastage through efficient harvesting, rapid 90-minute warehouse operations (sorting, grading, quality checks, packaging), and traceability features for farm-to-consumer tracking.[1][2][3] The platform targets retailers needing reliable fresh produce and farmers seeking better market access and income, while its B2C arm Otipy delivers directly to consumers, generating Rs 115 Cr in FY23 gross revenue amid 56% growth despite losses over Rs 100 Cr.[1][3] Crofarm raised over $46.98M but ceased operations in May 2025, marking it as a "Dead" stage company.[2]
Crofarm was co-founded in 2016 by Varun Khurana (CEO) and Prashant Jain, addressing inefficiencies in India's traditional agricultural supply chain like produce wastage, poor demand prediction, and delayed payments to farmers.[1][3] Based in Gurugram (with addresses in Udyog Vihar Phase 4 and Sector 39/Durga Colony), the idea emerged to create a demand-driven, zero-wastage, tech-enabled farm-to-retail model using AI for over 40 demand parameters.[1][2][3][4] Early traction included $1M funding from Smile Group and others to launch B2B2C via Otipy, a social commerce platform partnering with initiatives like SHEROES for women empowerment, scaling to 400+ employees and $35-50M total funding before operational challenges led to shutdown in May 2025.[1][2][3][4][5]
Crofarm rode the agritech wave in India, targeting grocery retail tech trends like predictive inventory, farm-to-fork supply chains, and AI-driven wastage reduction amid rising e-commerce demand for fresh produce.[1][2] Timing aligned with post-2016 funding boom for startups tackling agriculture's 30-40% wastage issues, competing with players like InI Farms, Allfresh, and go4fresh in B2B distribution.[2] It influenced the ecosystem by pioneering ML in demand prediction and B2B2C models (e.g., Otipy), empowering farmers with better value while aiding retailers' omni-channel needs, though its 2025 shutdown highlights funding winters and operational scaling risks in perishable goods logistics.[1][2][3]
Crofarm's closure in May 2025 after $47M raised underscores agritech pitfalls like high logistics costs and market volatility, but its tech stack—AI forecasting and rapid ops—remains a blueprint for resilient farm-to-retail platforms.[2] Survivors may consolidate its innovations amid trends like net-zero precision farming and robotics (e.g., INNOFarms.AI), with India's grocery tech sector eyeing AI for 648+ startups.[2][3] Post-shutdown, expect talent and IP dispersal to bolster competitors, evolving agritech toward sustainable, data-driven supply chains that Crofarm helped pioneer—proving even fallen pioneers shape the ecosystem.