Cubbit

# High-Level Overview

Cubbit is a distributed cloud storage company that enables organizations to build and control their own geo-distributed cloud infrastructure rather than relying on traditional hyperscalers.[1][2] Founded in 2016 and based in Bologna, Italy, the company has raised $25M and serves over 400 organizations worldwide, positioning itself as one of the top 30 EU deep tech scaleups according to the European Commission.[5]

The company solves a critical problem in modern data management: organizations want full control over their data while reducing costs and complexity. Cubbit's core offering encrypts, fragments, and replicates data across multiple geographic locations of the customer's choosing, delivering what the company calls "Your Cloud. Your Rules. Anywhere."[2] This approach appeals to enterprises, service providers, and public sector organizations across industries including manufacturing, media and entertainment, healthcare, and defense—with notable customers like Leonardo, a global defense and cybersecurity company.[2]

# Origin Story

Cubbit emerged from a fundamental question posed by four university students: "Is this the internet we want?"[5] The founders recognized that data sovereignty and ownership had become centralized in the hands of a few hyperscale cloud providers, creating vendor lock-in and limiting organizational autonomy. This vision drove them to develop geo-distributed cloud storage technology that would return data control to users.

The company's early traction was significant. It quickly attracted 350+ European companies and partners, demonstrating strong product-market fit in a region increasingly concerned with data sovereignty and regulatory compliance.[2] The founding team built credibility by positioning Cubbit as a Gaia-X partner, aligning with Europe's strategic initiative to create a sovereign digital infrastructure.[4]

# Core Differentiators

Geo-distributed architecture: Unlike traditional cloud providers that replicate data three times across their own infrastructure, Cubbit uses up to 65% less storage by intelligently fragmenting and distributing encrypted data chunks across customer-selected locations.[2] This reduces both costs and environmental impact.

Data sovereignty and control: Customers become cloud providers themselves rather than dependent on third-party vendors. Organizations can choose their own hardware, data centers, and geographic boundaries, eliminating vendor lock-in.[2][3]

Cost efficiency: Cubbit delivers up to 80% cost savings compared to traditional S3 storage solutions, with service providers reporting up to 5X ROI versus traditional offerings.[3] The company achieves this through superior resource utilization rather than feature limitations.

Dual deployment options: The company offers DS3 Cloud (managed service using certified partner data centers) and DS3 Composer (fully customizable, self-hosted software-defined storage), giving customers flexibility in how they operate their infrastructure.[3]

100% S3 compatibility: Cubbit maintains full compatibility with Amazon S3 standards, enabling seamless integration into existing workflows without retraining or application changes.[4]

Environmental advantage: By using 25-50% less disk space and IT resources than traditional cloud storage, Cubbit helps organizations reduce their cloud carbon footprint while maintaining enterprise-grade resilience.[2][3]

# Role in the Broader Tech Landscape

Cubbit rides several converging trends reshaping cloud infrastructure. The explosive growth of edge computing and distributed data processing—with 75% of the 180+ billion terabytes produced in 2025 created and processed at the edge—creates demand for storage solutions that aren't centralized in distant hyperscaler data centers.[2] Regulatory pressures around data sovereignty, particularly in Europe with GDPR and emerging regional data localization requirements, make Cubbit's approach increasingly valuable.[3]

The company also addresses growing concerns about ransomware resilience and disaster recovery. By fragmenting and encrypting data across multiple locations, Cubbit provides inherent protection against attacks that plague traditional centralized storage systems.[3][4] This positions the company at the intersection of security, compliance, and operational efficiency—three priorities driving enterprise IT spending.

Cubbit's success signals a broader shift away from hyperscaler dominance toward federated, customer-controlled infrastructure. The company influences the ecosystem by proving that European deep tech can compete on technical merit while offering superior sovereignty and cost profiles, potentially inspiring similar alternatives in other infrastructure categories.

# Quick Take & Future Outlook

Cubbit is well-positioned to capture significant market share as organizations increasingly prioritize data sovereignty, cost control, and environmental responsibility. The company's focus on European enterprises and public sector organizations—sectors with strong regulatory tailwinds and budget constraints—provides a defensible initial market. The dual deployment model (managed and self-hosted) allows Cubbit to serve both organizations seeking simplicity and those demanding maximum control.

The trajectory suggests expansion into adjacent use cases: AI/ML workloads requiring distributed, high-performance storage; edge computing infrastructure; and hybrid cloud architectures. As data volumes continue exponential growth and regulatory frameworks tighten globally, Cubbit's core value proposition—combining on-premises control with cloud-scale capabilities—will likely become increasingly central to enterprise infrastructure strategy.

The company's challenge lies in scaling beyond its European stronghold while maintaining the technical excellence and customer intimacy that define its early success.