Cyabra

# High-Level Overview

Cyabra is an AI-powered social threat intelligence platform that detects disinformation, fake accounts, bot networks, and AI-generated content across social media.[1][4] Founded by Israeli intelligence veterans, the company serves governments, brands, and security agencies seeking to protect against digital manipulation, reputation attacks, and coordinated influence campaigns.[1] Cyabra's core offering translates social media threats into actionable intelligence, enabling organizations to respond in real-time to emerging crises and protect brand integrity or election security.[4]

The company addresses a critical gap in digital defense: while traditional social media listening tools focus on mentions and sentiment analysis, Cyabra analyzes the authenticity of profiles and narratives themselves, uncovering the structural patterns of coordinated manipulation.[4] This positions Cyabra at the intersection of cybersecurity, public relations, and election integrity—three high-stakes domains where the cost of inaction is substantial.

# Origin Story

Cyabra was founded in 2017 (with some sources citing 2018) by three co-founders with deep expertise in information warfare: Dan Brahmy (CEO), Yossef Daar (CPO), and Ido Shraga (CTO).[1][6] The founding team drew on Israeli intelligence backgrounds, bringing specialized knowledge of how state and non-state actors weaponize social media to manipulate public discourse.[1]

The company emerged during a period of growing awareness around disinformation's real-world impact—from election interference to brand reputation damage. This timing proved prescient: by 2024-2025, disinformation campaigns had become increasingly sophisticated, incorporating AI-generated content and deepfakes, creating urgent demand for detection tools. The company has since expanded its leadership, adding Mike Pompeo, the 70th U.S. Secretary of State, to its board, signaling credibility in the public sector and geopolitical spheres.[6]

# Core Differentiators

• Profile-Level Authenticity Analysis: Rather than analyzing content in isolation, Cyabra assigns authenticity scores to digital accounts and narratives, identifying behavioral patterns and network structures that signal manipulation.[1] This goes deeper than sentiment analysis.

• Real-Time Detection & Response: The platform provides 24/7 alerts that proactively inform organizations of attacks and crises as they occur, enabling rapid response before disinformation campaigns escalate.[4]

• AI-Generated Content Detection: Cyabra identifies deepfakes, synthetic media, and GenAI-created content—a critical capability as these tools become more sophisticated and accessible.[5]

• Foreign Influence Attribution: The platform can link inauthentic activity to known state-affiliated actors or adversarial networks, providing governments and enterprises with threat intelligence on foreign interference.[5]

• Narrative Threat Mapping: Cyabra tracks how narratives evolve, identifies who amplifies them, and predicts where they're headed—enabling preemptive countermeasures.[5]

• Recent Innovation (2025): The company launched "Insights," an AI-powered tool that transforms complex data into actionable intelligence, accelerating detection and response to disinformation trends.[1]

• Flexible Deployment: Cyabra offers on-premises deployment for compliance-sensitive environments, SaaS access for rapid onboarding, and API integrations for custom workflows.[5]

# Role in the Broader Tech Landscape

Cyabra operates at the convergence of three powerful macro trends: the weaponization of AI for disinformation, the politicization of social media as a battleground, and the regulatory push for election security and brand protection.

The timing is acute. As generative AI tools democratize the creation of convincing fake content, the asymmetry between detection and creation widens—making platforms like Cyabra essential infrastructure. Governments face unprecedented pressure to defend election integrity against foreign interference, while brands confront coordinated reputation attacks that can erode trust in hours. Cyabra's recognition as a 2025 North American Technology Innovation Leadership Award winner by Frost & Sullivan reflects its standing as a critical player in this emerging category.[4][5]

The company influences the broader ecosystem by establishing new standards for what "threat intelligence" means in the social media era. Traditional cybersecurity focuses on networks and systems; Cyabra reframes the threat surface as *narratives and influence networks*—a conceptual shift that's reshaping how enterprises think about resilience. The company's introduction of "TrustOps" as an enterprise discipline signals an attempt to formalize this new operational paradigm.[5]

# Quick Take & Future Outlook

Cyabra is well-positioned to become the standard-bearer for social threat intelligence as disinformation and AI-generated content become existential risks for governments and enterprises. The company's board composition (including a former Secretary of State) and customer base (spanning public sector, Fortune 500 brands, and security agencies) suggest deep institutional trust and recurring revenue potential.

The next frontier for Cyabra likely involves scaling detection capabilities across emerging platforms and modalities—from TikTok and encrypted messaging to voice and video deepfakes. As regulatory frameworks around election security and AI transparency harden globally, demand for Cyabra's services will likely accelerate. The company's ability to maintain technical superiority against increasingly sophisticated adversaries, while expanding internationally beyond its Israeli roots, will determine whether it becomes a category leader or a specialized niche player.

The broader implication: in a world where authenticity itself has become a scarce resource, platforms that can credibly distinguish signal from noise will command significant strategic value.