Dash Water is a UK-based consumer beverage company that makes fruit‑infused sparkling waters from surplus (“wonky”) fruit and vegetables, positioning itself as a sustainable, B Corp-certified alternative to sugary soft drinks with growing retail distribution and recent profitability milestones. [6][4]
High-Level Overview
- Mission: DASH’s stated mission is to reduce food waste by turning surplus fruit and veg into tasty, zero‑sugar sparkling drinks while operating with strong environmental commitments (B Corp, carbon‑neutral reporting and offsets). [6][4][5]- Investment philosophy / Key sectors / Impact on the startup ecosystem: As a portfolio-style summary does not apply (DASH is a consumer brand), its sector is sustainable consumer packaged goods (CPG) and food & beverage; its impact has been to demonstrate a commercially scalable model for upcycling produce into mainstream retail soft drinks, pushing sustainability standards in CPG and encouraging retailers to stock waste‑reducing brands. [2][4][6]- Product, customers, problem solved, growth momentum (company view): DASH builds sparkling waters infused with real surplus fruit and vegetables with no sugar, calories, or sweeteners, serving health‑ and sustainability‑minded consumers and major UK grocery chains; the product addresses food waste and the demand for healthier soft‑drink alternatives and has expanded into thousands of stores, turned profitable in 2024 with reported ~£35M sales, and has executed international expansion including the US via a distribution partnership. [6][2][4]
Origin Story
- Founding and founders: DASH was founded in 2017 by Jack Scott and Alex Wright in London, England. [1][4]- How the idea emerged: The founders set out to tackle food waste by using misshapen or surplus fruit and vegetables to flavour sparkling water, creating a natural, low‑impact beverage option. [6][2]- Early traction / pivotal moments: Early distribution in multiple European markets led to a US expansion via Iris Nova’s tech-enabled distribution platform in 2020, and over time DASH achieved B Corporation certification (2020) and later carbon‑neutral commitments; by 2024 the company reported profitability and large retail listings in major UK supermarkets. [2][7][4]
Core Differentiators
- Sustainable sourcing: Uses surplus/wonky fruit and vegetables as the core ingredient, converting produce that otherwise might go to waste into flavouring for drinks. [6][2]- Purpose credentials: B Corp certification and public carbon‑neutral and Scope 3 measurement/offset commitments signal formal sustainability accountability. [7][5]- Product positioning: Zero sugar, zero calories, no sweeteners, natural fruit flavour profile aimed at consumers seeking healthier soft‑drink alternatives. [6][1]- Commercial traction & retail reach: Rapid retail penetration (major UK supermarkets and thousands of stores), international listings, and partnerships for cross‑border distribution. [4][2]- Proven growth and profitability: Reported three‑year compound annual growth rate in the high‑double digits, first profit in 2024 with ~£35M in sales, and ambitious targets for tonnes of produce saved. [4]
Role in the Broader Tech & Consumer Landscape
- Trend alignment: DASH rides two strong trends—sustainable/upcycled food and the health‑oriented beverage shift away from sugar and artificial sweeteners—which have accelerated consumer and retailer demand. [6][4]- Timing: Growing regulatory and retail focus on ESG, plus consumer preference shifts, make upcycling and transparent impact reporting commercially advantageous now. [5][4]- Market forces in their favor: Retailers’ sustainability commitments, premium CPG buyers seeking differentiated healthier SKUs, and digital-first distribution partnerships (e.g., Iris Nova) support faster scale and market entry. [2][5]- Influence: DASH helps normalize upcycled ingredients in mainstream grocery aisles and sets a benchmark for combining strong sustainability claims with mass‑market commercial performance. [4][6]
Quick Take & Future Outlook
- Near term: Expect continued UK retail expansion, deeper US distribution partnerships and product line extensions as the brand leverages supermarket listings and direct channels to grow share in the zero‑sugar sparkling category. [2][6]- Longer term trends shaping DASH: Increasing retailer ESG goals, consumer demand for transparent impact metrics, and potential regulatory attention on food waste and packaging will reward brands that can credibly demonstrate reduced environmental footprints and measurable outcomes. [5][4]- Risks and considerations: Scaling up while maintaining genuine upcycled sourcing, managing supply variability of “wonky” produce, and sustaining margin in competitive beverage markets are operational challenges to watch. [6][4]- How influence may evolve: If DASH sustains growth and impact reporting (e.g., its target tonnes of produce saved and Net Zero pathway), it could become a model for profitable, purpose‑driven CPG brands and push larger incumbents toward similar upcycling initiatives. [4][5]
Quick reminder: DASH is a consumer beverage brand (not a technology company or investment firm), so the firm‑focused sections above have been adapted to the company‑level perspective to match DASH’s actual profile. [6][1]
